Tommy leads content and SEO at Shikenso. He's responsible for the writing side of the brand: blog articles, partnership announcements, newsletters, and social copy, plus the SEO work that gets it all found. He works closely with marketing, design, and the wider team to turn data and ideas into things people actually want to read. Outside of work, Tommy plays badminton with all the competitive spirit and none of the skill to justify it, takes his coffee far too seriously for someone who claims it's just a habit, and follows football like it's a second job he wasn't hired for but shows up to anyway.