Benedikt Becker is VP Growth Marketing at Shikenso, where he leads go-to-market strategy and demand generation for the company's AI-powered sponsorship analytics platform. With a decade of experience across marketing agencies, sports, esports, and the creator economy, Benedikt's expertise spans campaign strategy, market positioning, and performance across digital and live channels. A LinkedIn Top 10 Marketing Voice and ESA Award winner, he regularly speaks at international marketing and sports business events on standardising sponsorship measurement and eliminating guesswork from investment decisions.