Detect. Evaluate. Define.
We measure your success
In your own individual Dashboard, everything you need is available with one click. Visualize your marketing efforts, challenge the results, create automated reports.
Rate the placement and size of your brand exposure.
Based on live-streaming and video on demand footage, our analysis tool will determine the on-screen position of your exposure and analyse it together with its respective size.
Evaluate the frequency and duration of each impression.
Across a number of simultaneously running streams our analysis tool will evaluate how often your logo-overlay appears on-screen and display the length of each exposure.
Measure the view count of your brand placements.
During all relevant broadcasts we evaluate impressions in dependency to its concurrent viewers and show peak performances of your logo and product impressions.
Count all keyword mentions of your campaign.
Through a peak performing esports live stream, hundreds of chat lines will be posted every second. We make sure, that all mentions of your brand are filtered within this process.
Discover the atmosphere within the community.
All filtered keywords are categorized in positive, neutral, and negative association. You will discover how popular your brand is and get familiar with your target group.
Understand how effective your brand truly is.
Find out the preferences of your target group through our live chat analysis. Reveal where their affinity lies and evaluate your activities relative to your competitors.
Relevant data leads to more insights. More insights lead to better decisions. Through our 360° analytics solution we provide you with all relevant KPIs regarding your media value. By using Machine Learning to deliver automation and scalability, we enable your organization to increase its efficiency throughout every step of your campaign. Thanks to our advanced artificial intelligence solution, we are sponsored by the technology startup programs of the Deutsche Telekom and Nvidia as well as by the data technology company WesternDigital.
By detecting your brand positioning and determining your perception among your target group, we provide you with a deeper understanding of your sponsorship activities within the esports and gaming community. For this purpose, we cover all relevant social media and streaming platforms such as Twitch, YouTube, Twitter, Facebook and Instagram.
Being part of the gaming community is at the heart of who we are. By combining an extensive gaming and esports background with perfect business knowledge, we ensure the success of your sponsorship engagement within the ecosystem.
Staying connected to the right information at the right time and place is crucial for the success of your sponsorship engagement. Our analysts not only ensure that all data is subject to a quality check, but also help to exploit the full potential of all the collected data. With our assistance, data-oriented decision making becomes a key competence of your organization.
At SK Gaming, we always strive to enhance the value of our sponsorships and Shikenso Analytics helps us to do just that. The entire team has been incredibly supportive from day one and we are looking forward to working together!
Esports is purely digital and reliable numbers to validate the ecosystem and individual assets are fundamental. What makes it so challenging compared to traditional marketing is, that we see different channels, various communities and often complex ecosystems in terms of league and tournament structures. The team at Shikenso has the proper understanding that is needed to collect and edit esports data the best way possible. We also appreciate that we are able to bring in our own ideas and inputs at any time and therefore we see Shikenso as the perfect partner to cover our needs.
We’ve been working together with Shikenso for several months now and since the beginning it has helped us provide a deep and detailed look into the performance of our partnerships. At the end of the day you and your partners not only want but need to know, how assets, channels and campaigns perform with regards to visibility, activation and conversion. Without any doubt we proudly say, that with Shikenso, our controlling of marketing assets and reporting of the outcomes reached a completely new level of quality and knowledge.
Esports is often praised as an attractive environment for brands to reach a young target audience. But esports still lacks a reliable and uniform data basis and data evaluation. The cooperation with Shikenso gives us the opportunity to provide a transparent & independent evaluation of the esports activities of our clients and thus a databased and brand-strategic focused consultaion for brands within esports
DETONATOR, streamer production, are working with young and talented streamers. For us, it is crucial to proof our market value to our sponsors and Shikenso is the perfect solution for us. We can proof our value compared to other streamers, or Twitch and YouTube native advertisements.