Blog

All Categories Case Studies Insights Partnerships Product
Baller League and Shikenso Analytics partnership announcement graphic featuring both logos and a group of players standing
Shikenso The Sponsorship Analytics Partner of Baller League
12.
Jun
Shikenso Analytics becomes the Official Sponsorship Analytics Partner of the Baller League, delivering AI-driven insights into brand visibility, engagement, and ROI across all digital and broadcast channels.
Partnerships / Nayeemul Islam / 3 Min.
Eintracht Spandau announces partnership with Shikenso Analytics, featuring team members celebrating on stage with sponsor logos.
Eintracht Spandau Renews Data Partnership With Shikenso
11.
Jun
Shikenso Analytics has renewed and expanded its partnership with German esports team Eintracht Spandau, providing advanced AI tools to boost brand visibility, measure media value, and maximize sponsorship ROI across social, video, and voice platforms.
Partnerships / Nayeemul Islam / 3 Min.
Title slide visual for “The Evolution of Esports Sponsorships” highlighting the shift from Red Bull to Pepsi in beverage partnerships.
Beverage Brands In Esports: Sponsorship Market Evolution
10.
Jun
Discover how beverage brands like Red Bull, Pepsi, and Monster have shaped esports through strategic sponsorships. This blog explores the evolution of drink partnerships in gaming from 2001 to 2025.
Insights / Nayeemul Islam / 9 Min.
VfB Stuttgart jersey swap from Winamax to LBBW before DFB-Pokal final victory
How LBBW Won Big with a Last-Minute Sponsorship Swap
02.
Jun
This post explores how LBBW gained massive exposure through a last-minute sponsor swap at the 2025 DFB-Pokal final—and how Winamax’s missed payment led to a costly PR and visibility loss.
Insights / Nayeemul Islam / 3 Min.
Thomas Müller clapping and smiling in Bayern Munich jersey with title text Why Brands Love Thomas Müller
Why Brands Love Thomas Muller
30.
May
This blog post explores why Thomas Müller's authenticity, humor, and loyalty make him a standout figure in brand partnerships. From LEGO to Telekom, it highlights how his personality drives real connection and marketing impact.
Insights / Nayeemul Islam / 3 Min.
Visual representation of the shift from traditional paper-based sponsorship reporting to modern digital analytics, with graphs and documents
The Evolution of Sponsorship Reporting
28.
May
This blog post explores the evolution of sponsorship reporting—from manual logo tracking to real-time, data-driven insights. It highlights why modern brands demand deeper metrics like to truly understand sponsorship impact.
Insights / Nayeemul Islam / 4 Min.
Main banner image for the Esports World Cup 2025 showing a trophy in a packed stadium with event title
The Numbers Behind The Esports World Cup 2025
22.
May
The Esports World Cup 2025 is breaking records in size, scope, and prize money. Here’s a quick look at the numbers behind the biggest event in esports.
Insights / Nayeemul Islam / 3 Min.
Free case study banner: How MOONTON boosted media value by 70% using Shikenso's sponsorship data during MLBB M6
How Moonton Games Achieved €115 M in Brand Value
21.
May
This blog post explores how MOONTON Games partnered with Shikenso Analytics to generate over €115 million in brand value during the M6 World Championship. It offers a free case study with real metrics and strategic takeaways.
Case Studies / Nayeemul Islam / 4 Min.
Bundesliga jersey with Xbox and PlayStation controllers on a gaming chair, asking which Bundesliga clubs are in esports
Which Bundesliga Clubs Are In Esports?
20.
May
This blog post explores the growing presence of Bundesliga clubs in the esports world. From FIFA to League of Legends, it highlights which teams are active, the titles they compete in, and their biggest tournament achievements.
Insights / Nayeemul Islam / 3 Min.

See Shikenso in action.

Book your demo to discover how Shikenso addresses your biggest sponsorship challenges
A no-commitment dashboard walkthrough
Discussion built on your top priorities
Your questions, answered

Join the sponsorship insights club

Don't miss out on the insights that the press and media rave about!
Trusted by: