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Alliance esports players pose together as Alliance and Shikenso Analytics logos highlight their new partnership announcement.
Alliance Partners with Shikenso to Elevate Sponsorship Value
07.
May
Shikenso Analytics partners with Alliance to deliver AI-powered sponsorship insights, enabling the esports team to track brand exposure and optimize value.
Partnerships / Nayeemul Islam / 2 Min.
Alliance esports players pose together as Alliance and Shikenso Analytics logos highlight their new partnership announcement.
Alliance Partners with Shikenso to Elevate Sponsorship Value
07.
May
Shikenso Analytics partners with Alliance to deliver AI-powered sponsorship insights, enabling the esports team to track brand exposure and optimize value.
Partnerships / Nayeemul Islam / 2 Min.
Crowded OMR Festival venue with Shikenso and OMR logos displayed prominently, highlighting their 2025 sponsorship analytics partnership.
Shikenso Powers Sponsorship Analytics at OMR Festival 2025
06.
May
Shikenso Analytics joins OMR Festival 2025 as its sponsorship analytics partner, tracking media value and brand exposure across 300+ social channels and 20+ partners at one of Europe’s top digital marketing events.
Partnerships / Nayeemul Islam / 2 Min.
Esports player wearing branded jersey with text overlay showing brand mention detection during livestream
Why Brand Mentions Matter In Esports Sponsorships
05.
May
In esports, the real win isn’t just getting seen - it’s getting mentioned. This blog unpacks why brand shoutouts matter more than logos, how teams can prove impact with data, and what it means for ROI. If you’re in sponsorships, you’ll want to read this.
Insights / Nayeemul Islam / 3 Min.
Female footballer kicks glowing ball with headline
Who Are The Sponsors of UEFA Women's Euro 2025?
29.
Apr
Explore the full list of brands sponsoring UEFA Women’s Euro 2025 and learn how their partnerships are helping to fuel the growth of women’s football, drive global visibility, and create new opportunities in sports marketing and business impact.
Insights / Nayeemul Islam / 5 Min.
Digital football graphic with headline text 'How Data Helps Bundesliga Clubs Score Off the Pitch' on a dark blue tech background
How Data Helps Bundesliga Clubs Score Off the Pitch
23.
Apr
Discover how Bundesliga clubs are turning sponsorship data into a commercial edge-tracking media value, fan sentiment, and engagement to land bigger deals and prove real ROI. See how AI and analytics are changing the sponsorship game.
Insights / Nayeemul Islam / 3 Min.
Digital soccer player visualizing AI-driven sponsorship insights like fan engagement, brand value, and asset detection
Stop Guessing: How AI Is Reshaping Sponsorships
18.
Apr
AI is changing the game in sponsorships-from smarter targeting to real-time ROI tracking. Discover how brands are using data, not guesswork, to win partnerships that truly pay off. Ready to sponsor smarter? Dive into the future of sponsorship.
Insights / Nayeemul Islam / 3 Min.
ESL FACEIT Group join forces with Shikenso Analytics
09.
Apr
ESL FACEIT Group teams with Shikenso Analytics to enhance sponsorship insights, measuring brand performance at top global esports events with AI-powered tracking.
Partnerships / Nayeemul Islam / 3 Min.
Futuristic Formula 1 car racing, illustrating the evolution of F1 sponsorships.
The Evolution of F1 Sponsorships
26.
Mar
Discover how Formula 1 sponsorship evolved, attracting global brands from DHL to Louis Vuitton, shaping motorsport into a dynamic marketing powerhouse.
Insights / Nayeemul Islam / 5 Min.
Female soccer player in stadium with text:
The Top Women's Sports Business Events in 2025
19.
Mar
Discover the premier women's sports business events of 2025, including key summits, networking opportunities, and conferences empowering female sports leaders.
Insights / Nayeemul Islam / 3 Min.
ESA Awards 2025 graphic highlighting GIANTX and Shikenso Analytics as winners of the 'Best Use of Measurement & Insight' category, featuring
Shikenso Wins ESA Award In Sponsorship Measurement & Insight
17.
Mar
Shikenso Analytics wins the European Sponsorship Association Award for innovative data-driven insights in esports sponsorship, in partnership with GIANTX.
Case Studies / Nayeemul Islam / 3 Min.

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