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Visual representation of the shift from traditional paper-based sponsorship reporting to modern digital analytics, with graphs and documents
The Evolution of Sponsorship Reporting
28.
May
This blog post explores the evolution of sponsorship reporting—from manual logo tracking to real-time, data-driven insights. It highlights why modern brands demand deeper metrics like to truly understand sponsorship impact.
Insights / Nayeemul Islam / 4 Min.
Visual representation of the shift from traditional paper-based sponsorship reporting to modern digital analytics, with graphs and documents
The Evolution of Sponsorship Reporting
28.
May
This blog post explores the evolution of sponsorship reporting—from manual logo tracking to real-time, data-driven insights. It highlights why modern brands demand deeper metrics like to truly understand sponsorship impact.
Insights / Nayeemul Islam / 4 Min.
Main banner image for the Esports World Cup 2025 showing a trophy in a packed stadium with event title
The Numbers Behind The Esports World Cup 2025
22.
May
Esports World Cup 2025, esports tournament prize pool, EWC 2025 games, EWC 2025 teams, EWC Riyadh 2025, competitive gaming stats, esports events 2025, global esports tournament, EWC prize money, esports schedule 2025
Insights / Nayeemul Islam / 2 Min.
Free case study banner: How MOONTON boosted media value by 70% using Shikenso's sponsorship data during MLBB M6
How Moonton Games Achieved €115 M in Brand Value
21.
May
This blog post explores how MOONTON Games partnered with Shikenso Analytics to generate over €115 million in brand value during the M6 World Championship. It offers a free case study with real metrics and strategic takeaways.
Case Studies / Nayeemul Islam / 4 Min.
Bundesliga jersey with Xbox and PlayStation controllers on a gaming chair, asking which Bundesliga clubs are in esports
Which Bundesliga Clubs Are In Esports?
20.
May
This blog post explores the growing presence of Bundesliga clubs in the esports world. From FIFA to League of Legends, it highlights which teams are active, the titles they compete in, and their biggest tournament achievements.
Insights / Nayeemul Islam / 3 Min.
Indoor volleyball spike action with visible sponsor boards and Volleyball World and Shikenso partnership logos at the bottom.
Shikenso Powers Volleyball World's New Era of Sponsorships
20.
May
Volleyball World has partnered with Shikenso Analytics to bring AI-powered sponsorship tracking to the world of volleyball. This collaboration sets a new benchmark for data-driven brand exposure insights across live broadcasts, VBTV, and social media.
Partnerships / Nayeemul Islam / 2 Min.
Graphic showing the title 'The Evolution of Perimeter Advertising in European Football' with a stadium backdrop.
The Evolution Of Perimeter Advertising in European Football
16.
May
From painted boards to dynamic LED displays, this blog explores the evolution of perimeter advertising in football and how modern tech helps brands boost visibility, target audiences regionally, and track ROI with precision.
Insights / Nayeemul Islam / 3 Min.
BLAST and Shikenso Analytics logos displayed over a packed esports arena, symbolizing their renewed partnership in sponsorship analytics
BLAST Expands Data Partnership with Shikenso Analytics
15.
May
BLAST has renewed and expanded its partnership with Shikenso Analytics to enhance sponsorship tracking and brand visibility across its global esports tournaments. This collaboration brings advanced AI-powered insights to some of its biggest events.
Partnerships / Nayeemul Islam / 3 Min.
Bundesliga 2025 commercial trends graphic featuring a red and white official Bundesliga football on a branded pedestal inside a stadium
Bundesliga 2025: The 5 Commercial Trends You Can't Ignore
14.
May
Discover the top 5 commercial trends shaping the Bundesliga in 2025-from AI-powered fan experiences to global sponsorship growth-offering key insights for brands, rights holders, and marketers in the evolving football business landscape.
Insights / Nayeemul Islam / 3 Min.
Fnatic esports player focused during a live match, wearing a branded jersey featuring sponsors like Red Bull, Blacklyte, and INZONE.
Shikenso & Fnatic Extend Data-Driven Partnership
13.
May
Fnatic renews its partnership with Shikenso Analytics to enhance sponsorship performance tracking through AI-driven insights, supporting data-led decisions and impactful brand partnerships across esports platforms.
Partnerships / Nayeemul Islam / 2 Min.
Esports team celebrating victory on stage with trophy under spotlights – highlighting sponsorship trends in 2025.
10 Sponsorship Trends Shaping Esports in 2025
09.
May
Esports sponsorships are evolving fast, and 2025 is shaping up to be a pivotal year. This blog dives into the top 10 trends redefining how brands connect with audiences in competitive gaming.
Insights / Nayeemul Islam / 5 Min.

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