Analysing the Dutch and Belgian League

Note: This article was published before our rebrand. You may notice our former logo or design elements.

‍

Shikenso Analytics and META have established a partnership that will help determine the value of the league operator's inventory.

‍

Burger King, Pringles, Kitkat, RedBull. No, this is not our shopping list - these are some of the brand partners we will be analysing within the framework of the Dutch and Belgian League of Legends and Rainbow Six Siege leagues.

The Dutch and Belgian leagues, these are professional national leagues of one of the biggest game titles in the world, organised, produced and run by META BV. In collaboration with Riot Games, META generates an ecosystem for the national and professional structured competition of young talented players. Furthermore, the company was assigned with the task of organizing the local esports branch of Ubisoft’s game title Rainbow Six Siege, managing the flagship project with the Benelux League and the Benelux Cup.

‍

„META is always looking for ways to improve its products and having the right tools to do so is essential. As data becomes more and more important in today’s world, we are delighted to enter into a partnership with Shikenso. Together we hope to understand our content and engagement with our fans better which in turns allows us to service our partners even better. We are looking forward to a fruitful partnership”, said Steven Leunens, Director of Operations at META BV.

‍

Across the different leagues and tournaments, META is supported by many well-known brand partners as sponsors and suppliers of the events. Providing those partners with best possible results META chose to follow an AI supported approach by using our solution. Presenting data and stats of relevant sponsorship KPI's for each specific asset and integration not only provides META with a significant efficiency boost, but also ensures that the generated value is presented in an appropriate manner for all partners.