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Nayeemul Islam
Junior Content Marketer
Partnerships / 3 Min.
Frankfurt am Main (Germany) – June 12, 2025 – Shikenso Analytics, the AI-powered leader in sponsorship analytics for sports and entertainment, has joined forces with Baller League as its Official Sponsorship Analytics Partner. The partnership aims to redefine how brand visibility, commercial impact, and audience engagement are measured in today’s dynamic entertainment landscape.
The Baller League, a high-energy 6v6 indoor football format, combines elite competition with star power - including football legends like Gary Lineker, John Terry, Luis Figo, and digital creators such as KSI, Mark Goldbridge, and Angryginge. With 12 teams and a global fanbase, it’s a unique fusion of sport and entertainment.
Through the partnership, Shikenso will deliver real-time tracking and analysis of brand exposure across broadcast, digital, and social channels. Using advanced AI and social listening tools, the platform will monitor engagement, sponsorship impact, and brand mentions - helping the Baller League and its partners unlock deeper insights and drive ROI.
Daniel Donaldson, Chief Operating Officer at Baller League, “At Baller League, we’re not just building a competition - we’re building a cultural movement that blends elite football with next-gen entertainment. Partnering with Shikenso Analytics gives us the data-driven backbone to show our value to sponsors, sharpen our strategy, and push the boundaries of what modern sports can achieve.”
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics: “Football and creators are reshaping the future of sports entertainment, and Baller League is at the forefront of it. We’re thrilled to support them with the tools and insights needed to measure sponsor impact, optimize engagement, and elevate their commercial offering.”
To learn more about Shikenso’s AI-driven analytics solutions, visit www.shikenso.com.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, visit our homepage or follow us on LinkedIn and X.
The Baller League is an innovative six-a-side indoor football competition that originated in Germany in 2024 and expanded to the United Kingdom in March 2025. Combining traditional football with entertainment elements, the league features a mix of former professional players, celebrities, influencers, and emerging talents. The UK edition includes 12 teams managed by notable figures such as John Terry, Gary Lineker, Luis Figo, and YouTuber KSI, who also serves as the league's president. Games are held weekly at London's Copper Box Arena and are broadcast live on Sky Sports, NOW TV, and streamed on platforms like YouTube and Twitch, aiming to engage a younger, digitally savvy audience.
For more information, visit Baller League Germany and Baller League UK.
