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Nayeemul Islam
Junior Content Marketer
Partnerships / 3 Min.
Frankfurt am Main, Germany – June 11, 2025 – Shikenso Analytics, the AI-powered sponsorship analytics specialist for sports and esports, is proud to announce the renewal and expansion of its partnership with German esports powerhouse Eintracht Spandau. The ongoing collaboration reflects a shared commitment to innovation, measurable media value, and enhanced partner visibility.
Formed in 2021, Eintracht Spandau quickly rose the ranks to establish itself as a top German esports team under the leadership of Maximilian “HandOfBlood” Knabe. Fast forward to the present, Spandau is now a regular at tournaments such as EMEA Masters and Prime League Pokal.
Under the renewed partnership, Eintracht Spandau leverages several key Shikenso solutions to optimize brand exposure, measure media values, and maximize sponsorship ROI:
Social Media Analytics: Measurement and valuation of brand exposure across multiple social platforms.
Video Analysis: Tracking and valuation of visible brand placements during live broadcasts and digital content.
Voice Analysis: Unlock the power of words along with context and capture brand mentions.
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics, added: “Eintracht Spandau represents the perfect blend of performance, personality, and professionalism in esports. It’s a privilege to help fuel their growth and bring deeper value to their commercial ecosystem since 2022.”
For more information, visit Shikenso’s website.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for teams, rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, visit our homepage or follow us on LinkedIn and X.
Eintracht Spandau is a team brand founded by INSTINCT3 and JvM NERD, and has been competing since January 2022 in the highest German division of the Prime League in the game League of Legends. In 2024, the team expanded into small-field football by joining the newly established Baller League.
HandOfBlood is the face of the team and, as the team’s president, takes on the loudest and most outspoken role. Since its founding, Eintracht Spandau has stirred up the German (e-)sports scene with its bold and infectious communication style, achieving something no other club has managed before: creating true identification for its community and fans.
Unlike many other team brands in sports entertainment, Eintracht Spandau aims to embrace club culture, be provocative, loud, and clearly set itself apart from other teams. The team especially fosters a local club character through a strong brand presence, an extensive merchandise portfolio (including, of course, a denim vest for the ultras), an official unofficial ultra group, and a fan pub in the historic center of Spandau.
More at eintracht-spandau.de.
