Astralis bolstering its Brand Strategy

The Danish esports powerhouse relies on Shikenso's metrics to deeper understand their partnership performance


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Danish esports organization Atralis was originally founded in 2016 and had quickly made a name for itself among fans around the globe through top-tier esports performances. Between 2017 and 2021, Astralis' CS:GO teams formed an era of domination, taking home 4 major titles and triumphing almost every event they attended - ranking the team global #1 rank for the better part of 2018-2019. Apart from their notorious flagship roster, Astralis also maintains rosters in a variety of other game titles: League of Legends, Rainbow Six: Siege, FIFA and Fortnite.The steady growth of the organization over the recent years is not only visible in their sporting successes and diversification of rosters, but even more so in the long-term partnerships the organization was able to build: Bybit, Logitech G, Omen by HP or hummel, to name a few. With currently 15 brand-partners under its belt, the organization faces a major task with providing all partners with satisfactory results.

Recently, the team has hit the news with their roster shuffle and return of superstar and fan favorite Nicolai "dev1ce" Reedtz. 

Video Credit: Astralis


“From day one, our vision has been to create a globally recognized and iconic gaming brand, engaging with fans and gamers across borders and on all levels. We strive to always push our commercial partnerships forward and create additional value by working systematically with the best insights and analytics in the industry. We base our commercial decisions on facts rather than feelings, and on insight rather than gut feelings. Shikenso will help us elevate our game in this area even further, enabling us to pinpoint exactly which activities drive the most commercial value for Astralis and our partners.”

Kasper Sindt, Commercial Director, Astralis


The strategic partnership between Shikenso and Astralis will enable the organization to gain deep-data insights on a cross-plattform approach. The insights gained from measuring sponsorship performance will help Astralis’ data-driven decision-making by enabling data-based benchmarking, optimization and troubleshooting, ultimately benefitting the organization’s commercial partners.



Download the full Press Release here


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