Berlin Esports meets Frankfurt Analytics

German esports organization Berlin International Gaming aka. BIG was founded in 2017 and has since established itself in the elite of global esports. Their flagship? The CS:GO team built around captain Johannes "tabseN" Wodarz. The success in its early stages led to a rapid rise of the team in the early 2018's, followed by a sensational run to the top of the world as in 2020 they hit #1 in world rankings. The steady growth of the organization is visible in the ongoing diversification of their portfolio. Today, BIG hosts rosters in a variety of titles such as League of Legends, VALORANT, Trackmania and more. The team's clear strategy and vision combined with its track record has led to a number of partnerships that have been established over the years. CORSAIR, SkinBaron or Omen by HP, to name a few, all #GOBIG. The latest partnership with leading global crypto platform coinbase as main partner underlines the path that BIG is onto - a path to greatness. With such an extensive partner portfolio, the next logical step was to become the master of their own partner data.
 

Video Credit: BIG

“At Berlin International Gaming, value creation and transparency with our partners is of the highest priority. We pride ourselves on delivering regular and accurate reporting on all our promotional activities, and the success of our approach reflects in the long-standing partnerships we have built over the years. As we continue to find ways to enhance our operations, we are delighted to start working together with Shikenso Analytics. Bolstering us in our reporting capacities as well as helping evaluate our campaigns, Shikenso will be our partner for esports data and analytics moving forward. I look forward to the partnership and using the platform to quantify the value we create together with our partners.”

Balázs Lengyel, Chief Digital Officer, Berlin International Gaming

The strategic partnership between Shikenso and BIG will enable the organization to gain deep-data insights into their social and streaming channels. With an innovative cross-platform approach to analysing and evaluating partnerships in media, Shikenso will give BIG a profound understanding of brand integration performance. Equipped with the right tools to measure, evaluate and enhance operations, the team will also be able to report media valuations to their partners in a more purposeful manner.

Download the full Press Release here