Note: This article was published before our rebrand. You may notice our former logo or design elements.
The newly founded Agency is on the pursuit of data-driven excellence within the gaming and esports industry.
Frankfurt am Main (Germany), January 30th 2024 - This collaboration grants Bright Up Agency access to Shikenso Analytics’ industry leading data solutions, enabling the organizations to unlock invaluable insights into sponsorship values, industry trends, and performance metrics. Shikenso Analytics, renowned for its expertise in comprehensive data analysis, will empower Bright Up Agency to make more informed decisions and provide unparalleled value to their clients.
“This collaboration with Shikenso Analytics is key for Bright Up Agency and our clients. In the dynamic landscape of esports and gaming, data is paramount. Our clients will benefit significantly from the precision and insights that this partnership brings, allowing us to navigate the industry with strategic acumen and maximize the potential of every sponsorship”, said Marco Niemann, Managing Director & Co-Founder at Bright Up Agency.
“Bright Up Agency emerges as a venture conceived by esports veterans, born within its realms, and dedicated to its growth. The unparalleled wealth of experience and professionalism embedded in the founding team sets an extraordinary standard to all its oper ations. Earning their trust right from the inception of their new journey signifies a monumental leap of faith, and we are eager to meet and exceed expectations with our commitment to data excellence”, said Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso GmbH.
Leveraging Data for Strategic Consultation: Bright Up Agency is committed to incorporating Shikenso Analytics’ data insights into their strategic consultation process for both brands and rights holders. This data-driven approach ensures that every decision is not only backed by industry expertise but also supported by empirical evidence, guaranteeing optimal outcomes for their clients.
Bright Up Agency and Shikenso Analytics look forward to a future defined by data-driven innovation, strategic brilliance, and unparalleled success for clients in the dynamic realm of esports and gaming.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win.
About Bright Up GmbH
Bright Up Agency was founded with a passion to elevate our beloved industry; we strive to be the catalyst for enduring marketing partnerships. Co-founded by two industry veterans with a combined experience of over two decades in the commercialization of gaming and esports assets, our agency leverages their extensive expertise and wide-reaching network for both rights holders and brands. We cultivate sustainable, valuable, and long-lasting partnerships, brightening up the realm of esports and gaming. The explosive growth of this dynamic industry brings challenges, and we’re here to illuminate the path forward. We support the industry with packages above the standard, thoughtful calculated and fair investments, and perfectly matched partnerships.
For more information, please visit www.brightupagency.com
Press Contact: press@brightupagency.com
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