Bright Up Agency enters a strategic partnership with Shikenso Analytics, marking a pivotal moment in their pursuit of data-driven excellence
Bright Up Agency enters a strategic partnership with Shikenso Analytics, marking a pivotal moment in their pursuit of data-driven excellence

Bright Up Agency enters Strategic Partnership with Shikenso

The newly founded Agency is on the pursuit of data-driven excellence within the gaming and esports industry.


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Frankfurt am Main (Germany), January 30th 2024 - This collaboration grants Bright Up Agency access to Shikenso Analytics’ industry leading data solutions, enabling the organizations to unlock invaluable insights into sponsorship values, industry trends, and performance metrics. Shikenso Analytics, renowned for its expertise in comprehensive data analysis, will empower Bright Up Agency to make more informed decisions and provide unparalleled value to their clients.


“This collaboration with Shikenso Analytics is key for Bright Up Agency and our clients. In the dynamic landscape of esports and gaming, data is paramount. Our clients will benefit significantly from the precision and insights that this partnership brings, allowing us to navigate the industry with strategic acumen and maximize the potential of every sponsorship.”

Marco Niemann, Managing Director & Co-Founder, Bright Up Agency


“Bright Up Agency emerges as a venture conceived by esports veterans, born within its realms, and dedicated to its growth. The unparalleled wealth of experience and professionalism embedded in the founding team sets an extraordinary standard to all its oper ations. Earning their trust right from the inception of their new journey signifies a monumental leap of faith, and we are eager to meet and exceed expectations with our commitment to data excellence.”

Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso GmbH


Leveraging Data for Strategic Consultation: Bright Up Agency is committed to incorporating Shikenso Analytics’ data insights into their strategic consultation process for both brands and rights holders. This data-driven approach ensures that every decision is not only backed by industry expertise but also supported by empirical evidence, guaranteeing optimal outcomes for their clients.

Bright Up Agency and Shikenso Analytics look forward to a future defined by data-driven innovation, strategic brilliance, and unparalleled success for clients in the dynamic realm of esports and gaming.


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso GmbH

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:


About Bright Up GmbH

Bright Up Agency was founded with a passion to elevate our beloved industry; we strive to be the catalyst for enduring marketing partnerships. Co-founded by two industry veterans with a combined experience of over two decades in the commercialization of gaming and esports assets, our agency leverages their extensive expertise and wide-reaching network for both rights holders and brands. We cultivate sustainable, valuable, and long-lasting partnerships, brightening up the realm of esports and gaming. The explosive growth of this dynamic industry brings challenges, and we’re here to illuminate the path forward. We support the industry with packages above the standard, thoughtful calculated and fair investments, and perfectly matched partnerships.

For more information, please visit
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