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Karsten Schonauer
Creative Director
Partnerships / 4 Min.
Frankfurt am Main (Germany), September 10th 2024 - Having already benefited from Shikenso’s AI-powered sponsorship insights through the company’s engagement with the Belgian Pro League, professional football team Club Brugge KV has now chosen to further bank on the companies services.
Club Brugge KV is one of Belgium's oldest and most storied professional football clubs, having won numerous Belgian First Division A titles, Belgian Cups, and Belgian Super Cups - it is also the current champion of the Belgian Pro League and the Belgian representative in the UCL. Club Brugge KV is a club with a rich history, a strong tradition of success, and a commitment to excellence both on and off the pitch.
In line with this philosophy, Club Brugge seeks premier partners to bolster its commercial strategy - a standard that Shikenso Analytics fulfils with its innovative platform. For all the clubs’ international matches in the UCL, Shikenso will provide real-time evaluation of sponsorship performance, ensuring that insights are timely and based on superior data quality. By integrating data-driven decisions into their strategy, the club aims to enhance its sponsorship operations and foster stronger partnerships.
“We are living in a fast-moving world of data and technology. Also in strategy and sports sponsorships.Club Brugge wants to give his partners all the info about their partnership that they deserve. The innovative platform of Shikenso Analytics provides our partners with the tools and numbers to have a quick, but firmly data-driven evaluation of our partnership. If you want to go fast, go alone. If you want to go far, go together. And we want to go very far…”
Stijn Vermoere, Commercial Director, Club Brugge
“Partnering with an internationally renowned football club like Club Brugge is a thrilling opportunity for us. We're proud that Club Brugge has recognized our capabilities and has chosen us as their sponsorship data provider for their journey in the UEFA Champions League. It's incredible to see our solution at work at the highest level of European football, and we are committed to delivering unparalleled data excellence.”
Tarik Amhamdi, Co-CEO & Co-Founder, Shikenso Analytics
Shikenso has been pioneering AI tracking solutions since 2017, setting a new standard in sponsorship evaluation. The company’s range of tools will help the club track and evaluate brand exposure across TV, print, digital and social media - not just visually, but also audibly, and textually. The company has worked with partners like Pro League, DFL Deutsche Fußball Liga, Fuse and Sportfive on multiple projects, and collaborated with global brands such as Aldi, Red Bull, and Mercedes-Benz.
Visualization of AI-powered Sponsorship Tracking in Action; Shikenso Analytics
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About Shikenso Analytics
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, please visit: www.shikenso.com
About Club Brugge:
Club Brugge is the reigning national football champion in Belgium. The club was founded on 13 November 1891 and helped found the Belgian Football Federation. Club has also played continuously in the 1st tier of Belgian national football since 1959. With 19 national titles, 17 Super Cups and 11 Belgian Cups, Club Brugge is one of the most successful clubs in Belgian football.
Club Brugge has profiled itself as the top club in Belgium over the past decade. Earning 4 titles from the last 5 seasons and 6 from the last 10 seasons. The club is embarking on its 11th Champions League campaign this season. The sporting policy ensures successes on and off the pitch. For several years now, due to a strong transfer policy and business model, the club has been in core financial health.
In addition, Club Brugge invests in its youth work. The academy, Club NXT, has been certified as the best youth academy in Belgium since this season. The U23 also plays its matches at professional level in the Belgian second division. The women's team and current cup winner, Club YLA, is also becoming increasingly professional.
The club also does its bit on the social front. The Club Brugge Foundation supports local projects and ensures an inclusive policy within the club. Football camps, blind stands, wheelchair zones, AED training, ... the Foundation ensures that everyone is part of the Blue-Black family.
The local anchoring from its foundation in 1891, can still be felt today. A very loyal fan base and partners from the region support the club season after season. Our No Sweat, No Glory mentality reflects in every department of the organisation and is also a shared value with the fans, community and partners.
