Senior Marketing Manager
Frankfurt am Main (Germany), August 1st 2023 - Fanblast and ReachCon have joined forces to host the first Battle of the Socials event on 30.07.2023 in the impressive MEWA ARENA of 1. FSV Mainz 05. This unique Creator Event promises to be a truly unforgettable experience with over 1000 Creators and 30,000 fans on site. The focus will be on the world's biggest Creator football tournament, where four captains and their teams will battle it out on four different socials for glory, honour and the much-coveted 1st Creators Cup of all time!
To take this groundbreaking event to a new level, the organisers are partnering with Shikenso to equip the Battle of the Socials with a world-class AI solution. Thanks to this innovative technology, partnerships and engagement will be accurately tracked on the various streaming and social channels of creators and participants. This gives organisers the ability to accurately measure, evaluate and improve partner performance and reach. Through data-driven decisions, targeted actions can be taken to drive sustainable growth and unparalleled success.
“As we eagerly prepared for this extraordinary gathering of creators and fans, finding the right partner to handle our partnership analytics was paramount. We found the perfect fit in Shikenso Analytics. Their cutting-edge technology and data-driven expertise are set to amplify the event's impact, and we are confident that together, we will deliver exceptional results to all our valued partners.”
Daniel Leonard Stade, Chief Executive Officer & Co-Founder, Fanblast
“The Battle of the Socials is undoubtedly one of the most exciting events of the year. I am curious to see how this innovative format will inspire the German media landscape. We have already experienced with the Kings League in Spain what a downright hype can be triggered by such events. We are extremely pleased that Fanblast and ReachCon have chosen us as their sponsor measurement partner and are thrilled to underpin the event with our data.”
Arwin Fallah Shirazi, Chief Executive Officer & Co-Founder, Shikenso GmbH
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
Digital Blast combines the proven methods and features of ordinary Custom Relationship Management softwares with the effective engagement results of Direct SMS Messaging and Social Sharing. The focus is on the entertainment as well as social media industry, with an emphasis on artists and content creators. Their SaaS solution was and is already active in the environment of thousands of users and big names of the scene like Knossi, Sido, Vanessa Mai & Co. In addition, major players in the entertainment and social media industry such as Universal Music and OMR rely on the solutions provided by Digital Blast.
ReachCon is a full-service social media agency. Our goal is to bring brands and influencers together through our leading creator network, establishing the foundation for successful collaborations. Our comprehensive 360° platform allows us to connect partners, brands, and influencers, develop proprietary products, achieve new follower goals, and create unique content for social media. We bring together what belongs together! #GrowingTogether