Global esports performance brand Fnatic & Shikenso Analytics enter partnership for performance measurement of partnerships and sponsorships
Global esports performance brand Fnatic & Shikenso Analytics enter partnership for performance measurement of partnerships and sponsorships

Fnatic teams up with Shikenso for performance measurement

The global esports performance brand is enhancing its partnerships and sponsorship strategies through cutting-edge AI solutions, amplifying its commitment to data-driven decision-making.


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Frankfurt am Main (Germany), November 21st 2023 - Fnatic, the renowned global esports performance brand, has forged a new alliance with Shikenso Analytics, a leading German IT company. With a rich history spanning over 19 years of high-performance gaming and an extensive following of more than 30 million social fans, Fnatic stands as a pioneering force in the creation of esports legends, gaming equipment, and cross-industry collaborations.

Embracing their spirit of innovation, the London-based organization is now shifting its focus towards leveraging Shikenso's cutting-edge AI tool. By harnessing Shikenso's exclusive platform to oversee partnerships across streaming and social channels, Fnatic is arming itself with the essential resources needed to evaluate and enhance partner performance. This strategic move aims to cultivate an environment that promotes data-driven decision-making within the organisation.


“Fnatic are committed to providing best-in-class partner experience, and essential to that is our ability to accurately report on the value created for partners through our content, social, events, creators and jersey logo positions. Shikenso provides industry leading software that allows us to showcase to our current partners as well as prospective ones, that Fnatic is leading the way in driving value.”

Darren Pilkington, Head of Commercial Operations, Fnatic


“Being entrusted by one of the esports industry's most esteemed organizations is a testament to our journey. Our steadfast dedication to spearheading sponsorship insights reinforces our primary objective of establishing a standardized industry benchmark for measuring media values—now serving as the foundation for Fnatic's sponsorship strategy. I'm thrilled to provide our data and support the organization with our metrics.”

Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:


About Fnatic

Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millenials. It delivers industry-leading content, experiences and activations through its offices and facilities in cities between London, Berlin and Tokyo.

For more information please visit:



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