Senior Marketing Manager
Since 2019, Freaks 4U Gaming is responsible for the production and operation of the German League of Legends national league. For players and young talents in the German-speaking regions, the Prime League offers a stage on which they can prove themselves against other competitors and lift their career up onto the next level. As the league reaches a viewer base across the DACH market, it is not surprising that the league is supported by many well-known partners in this region. Consisting of endemic and non-endemic brands, the partners and suppliers have so far created different touch points with the esports and gaming industry.
When cooperating with brand partners, a solid, neutral and credible data-foundation is essential to support and underline the partnerships. Together with Freaks 4U Gaming, the operator of the Prime League, we have conducted a case study in which we cover the necessity of a data provider when working together with brand partners as well as the requirements a data provider must meet.
For insights on what painpoints an organization like Freaks 4U Gaming had and how it overcame its data challenges through our artificial intelligence read the full case study below.