How Freaks4U Gaming turned exposure into proof and performance

When running one of the most watched regional esports leagues in Europe, data can't just look good - it needs to be real. Here’s how Freaks4U Gaming used Shikenso® to deliver transparency, performance, and sponsor trust at scale.

Key metrics at a glance.

10.7m

Total views

586

Matches tracked

3.2m

Hours watched

6.3m

Unique viewers

100%

Total views

ROI reporting

Fully automated
The Challenge

Freaks 4U Gaming runs the Prime League in partnership with Riot Games - a high-stakes, high-visibility League of Legends competition. With top-tier brands joining as sponsors, the need to prove exposure and impact wasn’t optional - it was essential.

They needed to deliver real transparency to their partners and improve their own operations with scalable, credible data. But traditional tools didn’t cut it. Manual tracking, fragmented metrics, and surface-level reporting couldn’t meet the expectations of modern, performance-driven sponsors.

The Solution

Shikenso®’s AI-driven analytics platform stepped in - purpose-built to track every second of sponsor visibility across streams, socials, and more.
Custom dashboards gave Freaks 4U real-time access to every brand impression, with metrics like logo size, exposure length, and calculated media value - all backed by machine learning. No spreadsheets. No delays. Just data they could act on.

The solution was flexible, scalable, and fast - adapting as sponsor activations changed and giving the team full visibility into how every asset performed.

The Results
With Shikenso®, Freaks 4U Gaming moved from gut feeling to granular insight. They delivered sponsor reports with real data, improved league partner satisfaction, and strengthened internal decision-making.

The automation also freed up their team to focus on product improvement and partner creativity - knowing the numbers were always running in the background.

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