G2 Esports teams up with Shikenso Analytics for partnership performance measurement
G2 Esports teams up with Shikenso Analytics for partnership performance measurement

G2 Esports Teams up with Shikenso Analytics

The global esports organization will build on AI-tools to keep track of its digital inventory.


Karsten Schonauer
Creative Director
Partnerships / 3 Min.


Frankfurt am Main (Germany), August 3rd 2023G2 Esports, one of the leading global esports and entertainment brands, continues to assert its dominance in the competitive landscape. Renowned as a relentless force to be reckoned with, G2's unwavering commitment to delivering captivating performances has garnered a massive global community, the #G2Army, and secured prestigious partnerships with major brands such as Logitech, Red Bull, Pringles, Ralph Lauren, and more.

In line with its vision to continuously elevate the standards of excellence, G2 Esports has established a strategic partnership with Shikenso Analytics. Through this dynamic collaboration, G2 Esports gains access to cutting-edge AI tools that enable precise monitoring of partnership performance across a diverse range of streaming and social media channels, help to closely track and benchmark the organizations digital inventory and deliver a holistic overview of all partnerships. By harnessing these data-driven insights, G2 Esports aims to enhance the effectiveness of its sponsorships and further amplify its brand presence on a global scale.


“As one of the leading global esports and entertainment organizations, it’s essential for us to be equipped to make data-informed decisions, and continue to deliver consistent best-in-class services for our partners. With Shikenso, we’ve found a trusted independent partner who will be able to support us, alongside our strong in-house data capabilities, with reliable data and analytics that will enable us to make the best decisions for our fans and partners.”

Sabrina Ratih, Chief Operating Officer, G2 Esports


“G2 undeniably stands as one of the industry's biggest players. Welcoming such a heavyweight champion into our roster fills us with immense pride, and we are honored to support them on their journey to data excellence. Working with an organization of G2's calibre ignites excitement within our entire team, and we eagerly anticipate embarking on this extraordinary mission together.”

Arwin Fallah Shirazi, Chief Executive Officer & Co-Founder, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit: www.shikenso.com


G2 is the most entertaining esports organization in the world – end of discussion. Known for having the best players and rosters, the company has dominated the global stage since its inception in 2015, securing countless major tournament victories, several industry awards and exciting partnership collaborations in the process. Entertainment is the essence of everything G2 does, with the esports brand rated number one for social engagement through multiple regions worldwide.

During its eight years of domination, G2 has built a global fanbase of over 40 million fans spanning EMEA, North America, Asia and Latin America. Boasting an Instagram following of 1.3 million and Twitter followers in excess of 1.2 million, the G2 community follows every twist and turn of the most captivating stories created by the organization within the esports scene and beyond.

International household name brands are increasingly recognising the opportunities that esports can offer to tap into an engaged new audience and are partnering with G2 as a credible way to be part of this movement. G2 currently counts the likes of Logitech, Red Bull, Herman Miller, Oakley, Ralph Lauren, Jägermeister and Mastercard amongst its strategic commercial partners.

Over 150 players, content creators, and employees are at the heart of G2, taking the team from an esports brand at its core to a global, recognisable, lifestyle and entertainment brand.

More information is available at: https://g2esports.com



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