gamescom asia Partners with Shikenso to Track Digital Reach

Frankfurt am Main (Germany), October 17^th 2024 - As the go-to platform for game developers, publishers, industry professionals, and enthusiasts, gamescom asia brings together the latest in gaming technology, products, and trends. To better understand how audiences at home engage with the event through social media, online articles, and websites, gamescom asia will leverage Shikenso Analytics’ advanced tracking services. Shikenso’s AI-Powered technology will analyze visible and legible reach across relevant outlets, providing critical insights into online interaction and content consumption.

By utilizing Shikenso’s social and online listening tools, gamescom asia aims to further strengthen its presence in Southeast Asia, enabling a more comprehensive and sophisticated digital strategy in the years to come.

“We are thrilled to partner with Shikenso Analytics, a leader in the digital analytics space. As gamescom asia continues to grow in size and influence, it’s essential for us to deepen our understanding of how our audiences are engaging with the event beyond the physical show floor. Shikenso’s  AI technology will give us new insight into the digital conversation surrounding gamescom asia, allowing us to enhance our digital footprint and engage more meaningfully with our regional and global community. We’re excited about the opportunities this partnership will unlock for future editions of the event.”

Prakash Ramajillu, General Manager, Koelnmesse Singapore

“gamescom has been part of our journey for years, first as attendees in Cologne and Singapore. Now, partnering with gamescom asia is a major milestone for us. We're excited to support this leading event in Southeast Asia with our analytics expertise, helping them expand their digital presence and better engage with global audiences.”

Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso Analytics

Starting today, gamescom asia 2024 is taking place from October 17 to October 20 at the Suntec Singapore Convention & Exhibition Centre. This year, the event is expected to draw over 40,000 attendees and more than 150 exhibitors from across the Asia-Pacific region.

Shikenso has been pioneering AI tracking solutions since 2017, setting a new standard in sponsorship evaluation. The company has worked with partners like Pro League, DFL Deutsche Fußball Liga, Fuse and Sportfive on multiple projects, and collaborated with global brands such as Aldi, Red Bull, and Mercedes-Benz.

For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.

About Shikenso Analytics

In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.

Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.

About gamescom asia:

gamescom asia aims to serve as the premier platform for Asian game developers to explore partnerships globally, and act as a hub for international publishers who are looking for the next big thing in games. New releases and gaming-related offerings will also be showcased. With the business area, the entertainment area and the industry gaming conference, gamescom asia covers the entire diversity of the games culture. gamescom asia is organised by Koelnmesse Singapore and supported by game - the German Games Industry Association.