gamescom asia Partners with Shikenso to Track Digital Reach

Note: This article was published before our rebrand. You may notice our former logo or design elements.

‍

The premier video game convention and trade fair in the Asia-Pacific region gamescom asia is entering a partnership with Shikenso Analytics, a leading German analytics firm, to measure and expand the digital reach of its event beyond physical boundaries.

‍

Frankfurt am Main (Germany), October 17^th 2024 - As the go-to platform for game developers, publishers, industry professionals, and enthusiasts, gamescom asia brings together the latest in gaming technology, products, and trends. To better understand how audiences at home engage with the event through social media, online articles, and websites, gamescom asia will leverage Shikenso Analytics’ advanced tracking services. Shikenso’s AI-Powered technology will analyze visible and legible reach across relevant outlets, providing critical insights into online interaction and content consumption.

By utilizing Shikenso’s social and online listening tools, gamescom asia aims to further strengthen its presence in Southeast Asia, enabling a more comprehensive and sophisticated digital strategy in the years to come.

‍

“We are thrilled to partner with Shikenso Analytics, a leader in the digital analytics space. As gamescom asia continues to grow in size and influence, it’s essential for us to deepen our understanding of how our audiences are engaging with the event beyond the physical show floor. Shikenso’s  AI technology will give us new insight into the digital conversation surrounding gamescom asia, allowing us to enhance our digital footprint and engage more meaningfully with our regional and global community. We’re excited about the opportunities this partnership will unlock for future editions of the event”, said Prakash Ramajillu, General Manager at Koelnmesse Singapore.

‍

‍

“gamescom has been part of our journey for years, first as attendees in Cologne and Singapore. Now, partnering with gamescom asia is a major milestone for us. We're excited to support this leading event in Southeast Asia with our analytics expertise, helping them expand their digital presence and better engage with global audiences”, said Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics.

‍

Starting today, gamescom asia 2024 is taking place from October 17 to October 20 at the Suntec Singapore Convention & Exhibition Centre. This year, the event is expected to draw over 40,000 attendees and more than 150 exhibitors from across the Asia-Pacific region.

Shikenso has been pioneering AI tracking solutions since 2017, setting a new standard in sponsorship evaluation. The company has worked with partners like Pro League, DFL Deutsche Fußball Liga, Fuse and Sportfive on multiple projects, and collaborated with global brands such as Aldi, Red Bull, and Mercedes-Benz.

‍

About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

‍

About gamescom asia

gamescom asia aims to serve as the premier platform for Asian game developers to explore partnerships globally, and act as a hub for international publishers who are looking for the next big thing in games. New releases and gaming-related offerings will also be showcased. With the business area, the entertainment area and the industry gaming conference, gamescom asia covers the entire diversity of the games culture. gamescom asia is organised by Koelnmesse Singapore and supported by game - the German Games Industry Association.