Promotional cover for a whitepaper titled 'Winning with Data' by GIANTX and Shikenso Analytics featuring their logos

How GIANTX Leveraged Data to Attract 17 New Sponsors

How do you build a content format that not only increases your media value but also attracts new sponsors? Learn how we did exactly that for GIANTX.

Nayeemul Islam
Junior Content Marketer
Case Studies / 2 Min.

Winning With Data: How GIANTX And Shikenso Built a Sponsor Value Engine

European esports powerhouse, GIANTX was burdened with a crucial challenge- being too commercially reliant on their esports performance. To diversify their revenue streams and to welcome new sponsors, they launched GXLEAGUE+, an educational and interactive content format for League of Legends enthusiasts. Additionally, they also required help with growing the new product, and enhancing visibility to potential sponsors and partners all while driving up fan engagement. So, how did GIANTX approach this challenge and what role did Shikenso play in turning content into a value engine for sponsors?

Check out our newly-released whitepaper “Winning With Data ” in cooperation with GIANTX for an even deeper dive into the topic.

The Challenge

How does an esports organization remove excess financial dependency on esports performance?

How does an esports organization provide data-backed exposure for your sponsors?

How do you create an ecosystem that enhances fan engagement and loyalty?

GIANTX was on the lookout for a holistic strategy that not only solved these problems but also provided consistent value to both fans and sponsors.

The Solution

Shikenso Analytics was happy to respond to the call of duty and equipped GIANTX with a 360-degree dashboard that compiles all relevant sponsorship campaign data in one place. With AI-driven, accurate measurement of brand exposure and media value, GIANTX aimed to level up its product, offer visibility to sponsors, invite new commercial partnerships, and keep fan engagement flourishing—ensuring long-term success for both its content and commercial goals .

The Results

GXLEAGUE+ exceeded all expectations, producing outcomes that solidified GIANTX's strategic vision. In the 21 months of operation of the campaign, GIANTX's audience base grew by 41%. In terms of monthly media value, they witnessed a growth of 2.7 times. Thanks to that, GIANTX onboarded 17 new brand partners, including KitKat and Samsung while also bolstering existing relationships with partners such as EE.

Don't miss out on the actionable strategies we executed for GIANTX. Grab your free copy today.