Senior Marketing Manager
Key Insights from our Shikenso Esports Radar.
The RLCS 2022-23 World Championship brought the electrifying world of Rocket League to Düsseldorf, captivating millions of viewers worldwide. In this article, we'll explore three key insights from the event, shedding light on the power of sponsorships and the dominance of French teams in the tournament.
The event highlighted the tremendous impact of car sponsorships within the esports industry. Drawing inspiration from traditional motorsports, Karmine Corp brilliantly incorporated sponsors on their cars, leading to remarkable results. According to our data, car sponsorships alone generated a staggering 222 million branded impressions, constituting 10% of the event's overall branded visibility. This underscores the incredible exposure that sponsors can achieve in Rocket League esports. Additionally, Rocket League provides a brand-safe environment to connect with Gen-Z. Notably, not all teams are fully utilizing this opportunity, yet.
Rocket League has modernized traditional advertising boards in the digital realm, offering sponsors a unique opportunity to embed themselves within the esports industry. The digital ad boards, prominently featuring RLCS' main partner Mobil 1, seamlessly blend visibility and engagement. Impressively, these digital ad boards accounted for a remarkable 55% of Mobil 1's brand exposure, based on the time the audience spent viewing brand assets. This statistic is truly eye-catching and reflects the power of interactive in-game advertising.
In the RLCS 22-23 World Championship, French teams emerged as dominant forces, securing top rankings and leaving a lasting mark. This French dominance extends beyond the game itself and is evident in the viewership statistics. According to our Shikenso Esports Radar data, French live stream viewers accounted for an impressive 30% of the total event's spectatorship. As Rocket League Esports continues to rise, the fervor of the French community for this high-octane game remains unparalleled.
The RLCS World Championships 2022-23 not only showcased the exhilarating world of Rocket League but also provided valuable insights for marketers and esports enthusiasts alike. Car sponsorships, digital ad boards, and the rise of French teams are all significant aspects of this dynamic industry. As esports continue to evolve, these insights serve as a testament to the ever-expanding opportunities for brands and the global reach of competitive gaming.
For more data and insights on the event, request your copy of the RLCS 22-23 World Championship Report HERE.