KRÜ Esports partners with Shikenso Analytics for partnership performance measurement on sponsorships across streaming and social channels.
KRÜ Esports partners with Shikenso Analytics for partnership performance measurement on sponsorships across streaming and social channels.

KRÜ Esports Partners with Shikenso for Sponsorship Analysis

The Argentinian esports organization will rely on best-in-class analytics tools going forward


Karsten Schonauer
Creative Director
Partnerships / 3 Min.


Frankfurt am Main (Germany), October 4th 2023 - KRÜ Esports, the pioneering Argentinian esports organization founded by Sergio “Kun” Agüero, has embarked on a new journey by joining forces with the industry-leading sponsorship analytics company, Shikenso Analytics. Driven by a mission to bridge the gap between the world of traditional professional sports and the ever-expanding universe of electronic sports and digital media, KRÜ is dedicated to challenging and destigmatizing prevailing socio-cultural perceptions surrounding video gaming.

Central to KRÜ's mission is the cultivation of professional, transparent relationships with its partners. In a strategic move to advance these objectives, KRÜ has entered a data partnership with Shikenso Analytics, harnessing the power of cutting-edge AI technology. Shikenso's best-in-class AI technology will provide KRÜ with a comprehensive suite of tools to analyse partnerships across streaming and social channels, enabling precise measurement and benchmarking of partner performance


“We are very happy to announce our partnership with Shikenso. This agreement will allow us to better understand and deliver content tailored to our sponsors and fans. Through Shikenso´s data collection and analytic capabilities, we will be able to measure KRÜ´s brand value generated for our sponsors and it will also help us to have access to potential clients who are willing to arrive to Latin America. In this way, I believe we´ll also contribute to keep promoting the growth and visibility of the esports industry.”

Bruno Mazzucchelli, Marketing Director, KRÜ Esports


“I welcome the growing involvement of professional athletes in esports, such as van Dijk and Beckham. Their presence not only enhances the industry's popularity but also contributes to its promotion. Establishing a partnership with Kun Agüero's team, KRÜ Esports, adds to the excitement. Despite being a young team, they have already achieved significant milestones in Rocket League and collaborate with well-known, influential partners. Aligned with our commitment to transparency, we eagerly anticipate supporting them with our solution.”

Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:


About KRÜ Esports

KRÜ Esports is an esports organization created in 2020 by Sergio “Kun” Agüero, former professional soccer player with the aim of creating a bridge between traditional sports, streaming and esports. Sergio Kun Agüero's expertise was key to bringing his experience in the world of traditional professional sports to the universe of electronic sports and new digital media. With KRÜ we aspire to form a work team passionate about video games, not only with our players and content creators, but with all the staff and the community we build. We join the esports scene with our imprint, not only from a professional, sporting and commercial perspective but also in destigmatizing the socio-cultural vision that is usually held in relation to video games. With a company established in Argentina and another in Barcelona, KRÜ managed to be that bridge between the different regions, motivating them to have no ceiling in terms of the goals that each one sets for themselves.

We accompany the growth of our players, coaches, analysts, managers and streamers with tools so that they can develop and show the whole world their potential.

For more information please visit:



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