Ninjas in Pyjamas (NIP) & Shikenso Analytics partner for performance measurement on sponsorships across streaming and social channels.
Ninjas in Pyjamas (NIP) & Shikenso Analytics partner for performance measurement on sponsorships across streaming and social channels.

NIP and Shikenso Analytics enter three-year partnership

The Swedish esports organisation will build on AI-analytics for insights on its performance.


Karsten Schonauer
Creative Director
Partnerships / 3 Min.


Frankfurt am Main (Germany), November 1st 2023Ninjas in Pyjamas (NIP), the storied Swedish esports institution with a rich legacy, has entered a strategic alliance with Shikenso Analytics, a leading German IT company. Established in 2000 and steeped in the Counter-Strike tradition, NIP has been at the forefront of the esports arena since its inception, amassing a remarkable total of 57 Championship Trophies across various gaming titles.

Embracing their legacy, NIP is now pivoting its focus towards harnessing the cutting-edge AI tools offered by Shikenso. By capitalizing on Shikenso's exclusive platform, NIP is poised to oversee partnerships across an array of social channels and platforms. This innovative endeavor equips NIP with the essential resources to thoroughly evaluate and compare partner performance of esteemed partners such as e.g., Betway, FILA, ZiIlliqa and others.


“Esports has been undergoing a radical change in maturity over these past years. Graduating from being an esports team of gamers into mainstream gaming brands, means a there's drastic need for modernising the infrastructure. NIP Group has long been focused on a data driven approach to business operations, and adding Shikenso as a strategic partner in data-analytics, is natural next step in building the core of what our current and future commercial offering will shape in to.”

Jonas Gundersen, Group COO, Ninjas in Pyjamas


“Our ongoing dedication to sponsorship insights drives our mission to establish an industry-wide standard for measuring media values. Establishing this partnership with one of the esports industry's most venerable organizations is a profound acknowledgment of our ongoing journey. Today, our data serves as the bedrock of NIP's sponsorship strategy, and we are eager to contribute our metrics and support to this esteemed organization.”

Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:


About NIP Group

NIP Group is a comprehensive digital sports group with esports clubs as its core business, supported by diversified ventures including esports events and esports talent development.

As one of the largest esports groups in the world, NIP Group operates in China, Europe, and South America, and manages well-known esports brands eStar Gaming and Ninjas in Pyjamas, with around 40 million followers on social media platforms worldwide. The Group fields teams in mainstream games such as League of Legends, Glory of Kings, Counter-Strike: Global Offensive, Rainbow Six: Siege, VALORANT, etc. NIP Group has home courts in Wuhan and Shenzhen, as well as offices in Stockholm and São Paulo, and it has more than 100 professional esports players who have won numerous global professional esports competitions.

NIP Group drives the development of the entire esports and streaming ecosystem. It operates a diverse portfolio of brands, including MAG Studio and DragonV, both are leading event production and content providers in China. Likewise, Shinobi Studios offers content production and esports team management services to Western sports clubs looking to enter the space. Another brand, eStar Entertainment, a leading esports talent agency, has signed over 10,000 content creators on mainstream live broadcast platforms such as Douyu, Huya, and Douyin in China.

NIP Group is dedicated to its mission to create transformative esports experiences that entertain, inspire and connect fans all over the world and aims to become the most popular and valuable digital sports group in the world.

For more information please visit:



Latest Posts
Bolster Your Sponsorships with
Our Range of Solutions
Our Solutions
Learn More
Ready to win the
Sponsorship Game?
Get a free walk-through of our solution to see how Shikenso can help you maximize sponsorship ROI.
Join the Sponsorships Insights Club
Don't miss out on the insights that the press and media rave about!
Trusted by: