Pinnacle teams up with Shikenso Analytics for partnership performance measurement
Pinnacle teams up with Shikenso Analytics for partnership performance measurement

Pinnacle Partners with Shikenso Analytics for Event Analysis

The bookmaker relies on best-in-class AI tool as it continues its global esports success


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Frankfurt am Main (Germany), August 23rd 2023 -  Pinnacle, the renowned online sports betting provider with an impressive 25-year track record of offering unmatched odds and high betting limits, is further solidifying its position in the esports industry. Building upon its success in hosting multiple iterations of its esteemed Tournament Series, the Pinnacle Cup, in popular gaming titles such as Dota 2 and CS:GO, Pinnacle is now entering the next competition of its highly anticipated Pinnacle Cup V. The landmark event serves as an essential platform for grassroot esports organizations to showcase their talents on a grand stage. In line with its forward-thinking approach, the organization has now forged a valuable partnership with Shikenso Analytics.

Through this collaboration, Pinnacle gains access to state-of-the-art partnership performance measurement tools that enable monitoring of brand presence across multiple streaming channels as well as analyses of its audience based on various demographics. The comprehensive insights provided will empower the organization to make informed, data-driven decisions that lead to sustainable growth and unrivaled success.


“We are thrilled to partner with Shikenso Analytics across all of the Pinnacle Cup events. The analytics provided by Shikenso provides us with valuable insights and allows us to analyse our marketing efforts in an effective way and will allow us to adapt when necessary and grow our following and understanding of viewership overtime.”

Stuart Bridges, Global Esports Partnership Manager, Pinnacle


“Partnering with one of the leading bookmakers in esports is a milestone for us at Shikenso. Our cutting-edge platform will provide invaluable insights, enabling Pinnacle to strengthen its brand presence within the esports industry. We look forward to closely analyzing performance metrics of the upcoming Pinnacle Cups and can’t wait to deliver excellent results.”

Benedikt Becker, Director Sales & Marketing, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:

About Pinnacle

Pinnacle has been offering bettors a unique alternative to other bookmakers since 1998 and since 2010, Pinnacle has been the pioneer of esports betting , as demonstrated with the creation of the Pinnacle Cup and its continued growth into 2023. Utilizing 25 years of sports betting and risk management expertise, Pinnacle evolved creating a B2B division 'Pinnacle Solution'; providing a complete sportsbook iFrame, 24/7 service and a dedicated Esports Hub driving new revenue for its partners.



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