Team Vitality relying on deep-data

12th January 2023

The top French esports organization is focusing on utilizing the most advanced sponsorship metrics in the future.

Team Vitality and Shikenso Establish Sponsorship Data Partnership

Karsten Schonauer  

Karsten Schonauer
Creative Director


 

Team Vitality, the premier and leading esports club in France, is widely recognized as one of the most powerful and successful esports organizations in Europe. Their long-standing success in CS:GO, with the emergence of stars like RpK, shox, apex and ZywOo, has generated significant global attention. Over time, Vitality has expanded to include a diverse array of professional teams, now also fielding teams in games such as League of Legends, Rocket League, Valorant, and FIFA. Therefore, it comes as no surprise that global brands are eager to align themselves with the French powerhouse. In 2017, the team secured a major apparel partnership with adidas, which was recently replaced by a new deal with the hummel brand, putting the Danish sportswear company in the same league as other major brands such as Tezos, ALDI, Samsung, and JBL
 

Video Credit: Team Vitality

 

The collaboration between Shikenso and Vitality will allow the organization to gain comprehensive insights into their social and streaming channels. By using a unique cross-platform approach to analyze and assess media partnerships, Shikenso will provide Vitality with a thorough understanding of how partner brands are being integrated. With the necessary tools to measure, evaluate, and improve their operations, the team will also be able to present media valuations to their partners more effectively.

 


 

Download the full Press Release here