Senior Marketing Manager
Over the past years, Ubisofts game title “Tom Clancy's Rainbow Six Siege” has been on a steady rise. With the increasing popularity as well as the implementation of a tournament infrastructure, leagues such as the German-speaking GSA League are constantly creating more traction. For the most relevant tournament in the GSA region, Ubisoft works together with the Germany-based startup MateCrate to co-organize and produce the league.
“With the first GSA League season we established a new and exciting brand for the highest level of Rainbow Six esport in the German-speaking region in 2020. Up-and-rising talents competing against well-acquainted teams like G2 Esports, Rogue and Team Secret allow us to level up our competition and put on a great show for esports fans on each playday. Our ambition to become a benchmark for local esports productions led us to Shikenso, evaluating and improving the value of the GSA League 2021 as a platform for our partners to drive their brand performance even further.”
Alexander Steiner, Esport Manager GSA, Ubisoft Germany
The strategic partnership between Shikenso and MateCrate will highlight the value of the leagues brand partnerships. By providing insights into the current sponsorship assets as well as their performance on the streaming channels Twitch and YouTube, MateCrate is given the opportunity to monitor and verify all integrations as well as to comprehend data-based correlations. The measurements will further help both Ubisoft and MateCrate to validate the ecosystem to their brand partners by providing non-biased data from an independent source.