Close esports sponsorship deals faster. Turn "No" into "Yes".
The deck is solid, the numbers add up, and then one objection stalls everything. This guide gives you the data-backed response to the 15 objections we hear most, drawn from 300+ sponsorship conversations across 8+ years of measurement work.
8+ yrs
€2B+
300+
2025
Sponsorship without measurement is just spending. That's the gap we've spent 8 years closing.
Since 2017, we've sat across the table from brands, agencies and rights holders navigating the same challenge: how do you prove a sponsorship actually worked? After tracking over €2 billion in media value and earning the European Sponsorship Association Award for Measurement & Insight in 2025, we know what separates deals that close from deals that stall. It comes down to one thing: having the right answer at the right moment.
Trusted by the organistaions behind these responses
The 15 objections that stall deals
You've heard every one of these. Inside the guide, each comes with what they're really asking and the data-backed response that answers it.