On a mission to turn sponsorship noise into proof that sells.

50+

employees

2017

founding year

500+

global projects

$10B+

value tracked

Sponsorships are everywhere. On jerseys, in livestreams, baked into broadcasts. But knowing what that exposure is actually worth? That’s been the missing piece.

Shikenso® started with a simple frustration: brands were spending big on sponsorships but flying blind on performance. Rights holders were delivering value without the proof to back it up. Reporting was slow, messy, and based on stitched-together screenshots and assumptions.

We knew there had to be a better way. So we built it.

What started as a mission to bring clarity to esports reporting has grown into a full-scale sponsorship analytics engine trusted by leading sports teams, brands, and agencies across Europe.

Today, our platform tracks every visual, audible, or legible moment - in real time - across TV, livestreams, social, and beyond.We use cutting-edge AI and computer vision to turn brand exposure into verified media value. Fast, transparent, and built to perform under pressure.

At the same time, we believe that European tech should stand on its own. Built in Germany. Designed for precision. Trusted around the world.

We’re not just a data provider. We’re a partner to anyone who takes sponsorship seriously.And we’re here to make sure every deal, every dollar, and every display can finally prove its worth.

Tarik Amhamdi
Co-CEO

Our leadership has decades of experience within sponsorships.

Our leadership team combines deep expertise across esports, data science, and commercial strategy.

Co-CEO, Co-founder
Tarik
Amhamdi
Co-CEO, Co-founder
Arwin
Fallah Shirazi
CTO, Co-founder
Dr. Tolga
Uslu
CIO, Co-founder
Dr. Wahed
Hemati

The core principles that power our purpose
every day for what we believe matters.

Innovation over imitation

We create new standards using AI and automation where others still rely on manual work.

Clarity over complexity

We simplify what others complicate. Our dashboards and reporting are designed to make sense - fast.

Speed with integrity

Because when data moves quickly, it still needs to be solid, reliable, and ready to hold up under pressure.

Partners, not providers

We work side by side with the people who trust us. This isn’t a hand-off product, it’s a relationship.
“Creativity and innovation
aren’t just encouraged
at Shikenso®, they’re
part of our DNA.”
Karsten Schonauer
Creative Director

The Shikenso family.
Bringing clarity to the complex.

Our journey is fueled by the quest to bring clarity to the complex, order to the chaotic.
But most importantly, we do it with joy and a lot of fun - on and off the pitch!

Careers

We’re growing fast and we’re looking for sharp, curious minds who want to build the future of sponsorship intelligence.

We currently have no open positions.