Sports sponsorship analytics

Know exactly what your sponsorship delivers before the next deal.

Sports clubs, rights holders and brands use Shikenso® to turn broadcast, social, and live exposure into measureable media value.

Book a free demo
See how it works
Club Brugge player celebrating goal with sponsorship analytics overlay and €411K value.

All sponsorship analytics
in a single dashboard.

From broadcast AI detection to social media tracking and in-venue signage — Shikenso® pulls every data point into one place. Fully automated and ready to share with sponsors when needed.

Book a free demo
Explore the platform

Every day you don’t track sponsorships, you lose measurable revenue.

Shikenso turns broadcast, social, streaming, print, and audio exposure into sponsor-ready ROI — automatically, accurately, and in minutes.

Book a free demo

Connect your sponsorship ecosystem

Integrate broadcasts, social channels, streams, print, and audio sources in minutes.
  • TV & livestream feeds
  • Social platforms
  • Print & online media
  • Radio & podcasts

AI tracks every brand appearance

Our AI detects logos, mentions, branded visuals, and verbal references across every channel — frame by frame, word by word.
  • Logo recognition
  • Audio mentions
  • Social exposure
  • Demographic insights

Turn sponsor visibility into commercial proof

Access sponsor-by-sponsor performance, missed inventory, media value, and polished reports instantly.
  • Sponsor ROI dashboards
  • Performance benchmarking
  • White-label exports
  • One-click sponsor reports

The cost of not tracking

What is untracked sponsorship costing you?

Every missed day leaves sponsor visibility, impressions, and ROI unattributed.

→ Drag to uncover hidden sponsorship loss

30 days
306090120 days

Lost sponsorship value

€0

Exposure across broadcast, social, and digital that went unattributed.

Missed impressions

0

Unreported brand mentions

0

Wasted reporting hours

0

Missed sponsor upsell opportunities

0
Book a free sponsorship audit

See Shikenso® in action. At your own pace.

Click through our 3-minute interactive demo. No sales call required. Explore how we track sponsorship across your broadcast signage.

Prefer a live demo
Shikenso dashboard that shows elements of video tracking, performance metrics and KPIs for sports clients

Trusted by leading sports
organisations worldwride.

Proof from sports leaders who use Shikenso® daily to provide value and insights for their sponsorships.

Talk to an expert
”Shikenso’s platform offers a user-friendly and structured overview of tracked data, providing valuable insights through clear visuals. Their fast reporting and accessibility ensure we have the information we need when we need it. Our close collaboration allows us to continuously refine our approach.”
Portrait of Stijn Vermoere
Stijn Vermoere
Commercial Director, Club Brugge
“The Pro League is always looking for innovative ways to strengthen its clubs. The partnership with Shikenso ticks all the boxes. With its smart application of artificial intelligence, our clubs can build on their commercial strategy in the coming seasons, serve their partners even better and tap into new revenue streams.”
Portrait of Lorin Parys
Lorin Parys
CEO, Pro League
“With the AI service from Shikenso we are able to monitor the various social media platforms of our broadcast partners which helps us to understand how our content is being used and how it performs.“
Portrait of Dennis Galejski
Dennis Galejski
Deputy Head of Audiovisual Rights International, DFL
Portrait of Dennis Galejski
”In our quest to maximize the impact and success of our partnerships, Shikenso has proven to be an invaluable asset. Their platform provides us with a reliable tool for evaluating and measuring the true value of our sponsorships and brand exposure. Shikenso delivers rapid and accurate data across key channels, including television.”
Portrait of Kris Sommerjins
Kris Sommerjins
Coordinator Marketing, Belgian Cycling
“Shikenso provides us with clear, AI-driven insights that help us understand the ROI for our partners. The structured dashboard and instantly available reports make the data easy to access and act on. Their speed and transparency are key in showcasing the value of our sponsorships.”
Portrait of Tom Aerts
Tom Aerts
Strategic Partnerships Lead, Royal Antwerp FC
"The collaboration with Shikenso provides a new level of transparency, enabling our partners to fully understand and maximise the value of their partnership with Volleyball World."
Portrait of Oliver Clarke
Oliver Clarke
Head of Sponsorships, Volleyball World
Portrait of Oliver Clarke

One platform.
Built for every role in sponsorship.

Whether you're proving value to sponsors or auditing what you receive — Shikenso gives you the data you need.

Rights Holders
Clubs
Brands
Agencies

Prove sponsorship value. Maximize partner retention.

You invest in sponsorships and need to prove their value fast. Shikenso gives you verified media value data to walk into every renewal meeting with confidence, not guesswork.

Measure sponsor visibility across all channels

Benchmark partner performance across packages

Deliver transparent reports sponsors trust

Increase renewal confidence with clear ROI proof

See it for rights holders
TV screen showing football player celebrating with brand metrics and €321K value.

Understand your sponsorship inventory. Unlock new value.

From local partnerships to major sponsors, clubs need to know what assets perform best. Shikenso helps clubs optimize sponsorship packages, identify new opportunities, and grow commercial revenue.

Track sponsor exposure across all owned and earned media

Identify highest-performing placements and assets

Optimize sponsorship inventory for future sales

Use performance data to attract and upsell sponsors

See it for clubs
TV screen showing football player celebrating with brand metrics and €321K value.

Audit what you receive. Negotiate from independent data.

You invest significant budget into sponsorships and need to verify actual delivery — not rely solely on rights holder reports. Shikenso gives brands independent measurement to protect spend and improve future deals.

Independently verify sponsorship delivery with AI-powered tracking

Compare contracted vs delivered value across your portf

Build stronger negotiation leverage with benchmark data

Identify overperforming and underperforming partnerships

See it for brands
TV screen showing football player celebrating with brand metrics and €321K value.

Manage clients smarter. Report faster. Scale efficiently.

Your clients expect transparency, speed, and strategic insight. Shikenso helps agencies centralize sponsorship measurement, automate reporting, and provide premium advisory backed by real performance data.

Track multiple clients and campaigns in one platform

Automate reporting workflows and reduce manual effort

Benchmark sponsorships across industries, teams, and channels

Strengthen client trust with independent, data-backed insights

See it for agencies
TV screen showing football player celebrating with brand metrics and €321K value.

Real data from real sports organisations.

Download the full case study to see exact numbers, methodology, and results from organisations like yours.

How MOONTON Games achieved €115M in branded media value

In one of the most watched esports championships worldwide, proving...

View case study
Large esports stage from Mooonton MLBB event
Collage of GIANTX esports players wearing headsets, celebrating, and focusing during matches.

How GIANTX leveraged sponsor data to integrate 17 new partners

When building a sustainable esports content platform, data cannot be va...

View case study
Esports players from KRU Esports in black-purple VISA jerseys smiling together on brightly lit stage

How KRÜ Esports upped fan engagement by 280%

In the fast-paced world of competitive gaming, sponsorship performance cannot be left to guesswork. It must be track...

View case study

See how we help organisations like yours

Explore real case studies from rights holders, brands, and agencies who use Shikenso® to prove sponsorship value — and negotiate better deals.
View case studies

Learn how we can help you directly

See what sponsorship intelligence looks like in action. Book a tailored walkthrough to explore how Shikenso® helps you measure value, prove impact, and win smarter partnerships.
Request demo

Your data deserves better than a guess.

Join 50+ sports organisations and brands using Shikenso® to measure, report, and prove sponsorship ROI - fast, acurate, holistic. Book a 30-minute demo and we'll show you what your data could look like.

No commitment required

Response within 24 hours

Used by rights holders, clubs, brands & agencies

FAQ.

Here’s everything you need to know about working with Shikenso® for your sponsorships.
Talk to an expert
What types of sports properties do you work with?

We support clubs, leagues, federations, and event organizers across all major sports - football, basketball, motorsport, cycling, volleyball, and more.

Can your platform track exposure across TV, social, and streaming?

Yes, we track sponsor exposure across all major channels and content types for a holistic view.

Do you support both matchday and non-matchday content?

Absolutely, we analyze everything from live broadcasts to training videos and press conferences.

How do you ensure accuracy in fast-paced sports environments?

Our AI models are trained to detect brand placements with high precision across complex visual environments.

Which sponsor formats can you detect (e.g. LED boards, jersey logos)?

We detect visual, audible, and legible mentions, including jersey branding, LED boards, backdrops, voiceovers, and more.

I have more questions - how can I get answers?

We're here to help. Simply get in touch with our team or book a discovery call. We’ll answer your questions, walk you through the platform, and tailor the conversation to your needs.