T−90 → T−60
Complete visibility
The Audit
Pull every channel of measured exposure for every client property in your portfolio. Build the data layer before the client asks for it.
Win the pitch, keep the client. On data, not relationships.
The reporting system agencies use to prove ROI across every client, and never lose one to an agency with better numbers. Without hiring another analyst.
18 pages · PDF · Read time 12 min · No demo required to download.
The measurement layer behind agencies like
When the review comes, “trust us” doesn’t renew the contract
Renewals are won or lost in the quarter before the conversation. Most agencies are still assembling the deck the week of the meeting.
The delayed estimate
The client asks “did it work?” and the honest answer is a guess dressed as a number. Competitors turn up with proof.
40+ hours a report
A single manual sponsor report eats 40+ analyst hours. Multiply by every client, every quarter — margin you can’t bill.
Reactive, not ready
You walk into the review defending last year instead of framing next year. The data isn’t on your side yet.
A 90-day system for the run-up to renewal
Weekly deliverables from T−90 to the review. Two phases unlock in the download.
Everything you need for the 90-day run
The 90-day renewal timeline with weekly deliverables
The 5 questions your client will ask — and the answers that retain them
The Agency-Readiness Score self-assessment
A margin breakdown: what manual reporting really costs you
A sample white-label client report template
“Shikenso is a trusted leader in sponsorship analysis, making them an ideal partner to enhance the value we deliver to our league and sponsors.”
Alvaro Margel
Head of Partnerships, 360Media
Download the full
Agency Renewal Brief
15 pages. Straight to your inbox. Plus the occasional piece of sponsorship-measurement research — no noise.