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Post Malone, Cristiano Ronaldo, Magnus Carlsen, and Hikaru Nakamura featured as celebrity faces of Esports World Cup 2025
EWC 2025: What Celebrities Bring To The Future Of Esports
26.
Jun
The Esports World Cup 2025 isn’t just a tournament, it’s an entire cultural crossover. From Cristiano Ronaldo to Post Malone, discover how celebrity power is reshaping the future of esports.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Post Malone, Cristiano Ronaldo, Magnus Carlsen, and Hikaru Nakamura featured as celebrity faces of Esports World Cup 2025
EWC 2025: What Celebrities Bring To The Future Of Esports
26.
Jun
The Esports World Cup 2025 isn’t just a tournament, it’s an entire cultural crossover. From Cristiano Ronaldo to Post Malone, discover how celebrity power is reshaping the future of esports.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Blog cover titled “The Evolution of Esports Sponsorships” with dice and digital background, highlighting betting platforms in esports.
Betting Brands In Esports: Sponsorship Market Evolution
24.
Jun
From Pinnacle's early support in 2014 to Betway, GG.Bet, and beyond — this blog explores how betting brands entered the esports scene and how their sponsorship strategies have evolved into a major force in gaming’s commercial ecosystem.
Insights / Nayeemul Islam / 5 Min.
Footballer performing bicycle kick under stadium lights with headline
Creators × Football: Europe’s New Sportainment Leagues
20.
Jun
Football’s newest frontier is powered by creators and ex-pros. Dive into the rise of sportainment leagues like the Kings League and Baller League, and how they’re reshaping the game for fans, sponsors, and digital audiences alike.
Insights / Benedikt Becker, Nayeemul Islam / 4 Min.
Title graphic for the blog post: The Outfitters of Women’s EURO 2025 National Teams with UEFA Women’s EURO Switzerland 2025 logo.
The Outfitters Of Women’s EURO 2025 National Teams
16.
Jun
A breakdown of the kit manufacturers outfitting national teams at Women’s EURO 2025: Adidas, Nike, Puma, and Hummel - and how these partnerships reflect shifts in women’s football branding and influence.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Title slide visual for “The Evolution of Esports Sponsorships” highlighting the shift from Red Bull to Pepsi in beverage partnerships.
Beverage Brands In Esports: Sponsorship Market Evolution
10.
Jun
Discover how beverage brands like Red Bull, Pepsi, and Monster have shaped esports through strategic sponsorships. This blog explores the evolution of drink partnerships in gaming from 2001 to 2025.
Insights / Nayeemul Islam / 9 Min.
VfB Stuttgart jersey swap from Winamax to LBBW before DFB-Pokal final victory
How LBBW Won Big with a Last-Minute Sponsorship Swap
02.
Jun
This post explores how LBBW gained massive exposure through a last-minute sponsor swap at the 2025 DFB-Pokal final—and how Winamax’s missed payment led to a costly PR and visibility loss.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Thomas Müller clapping and smiling in Bayern Munich jersey with title text Why Brands Love Thomas Müller
Why Brands Love Thomas Muller
30.
May
This blog post explores why Thomas Müller's authenticity, humor, and loyalty make him a standout figure in brand partnerships. From LEGO to Telekom, it highlights how his personality drives real connection and marketing impact.
Insights / Benedikt Becker / 3 Min.
Visual representation of the shift from traditional paper-based sponsorship reporting to modern digital analytics, with graphs and documents
The Evolution of Sponsorship Reporting
28.
May
This blog post explores the evolution of sponsorship reporting—from manual logo tracking to real-time, data-driven insights. It highlights why modern brands demand deeper metrics like to truly understand sponsorship impact.
Insights / Nayeemul Islam / 4 Min.
Main banner image for the Esports World Cup 2025 showing a trophy in a packed stadium with event title
The Numbers Behind The Esports World Cup 2025
22.
May
The Esports World Cup 2025 is breaking records in size, scope, and prize money. Here’s a quick look at the numbers behind the biggest event in esports.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Free case study banner: How MOONTON boosted media value by 70% using Shikenso's sponsorship data during MLBB M6
How Moonton Games Achieved €115 M in Brand Value
21.
May
This blog post explores how MOONTON Games partnered with Shikenso Analytics to generate over €115 million in brand value during the M6 World Championship. It offers a free case study with real metrics and strategic takeaways.
Case Studies / Nayeemul Islam / 4 Min.

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