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Athlete sprinting on with the text 'YouTube and Athletes: The new playing field for sports icons' displayed over a YouTube video player
YouTube And Athletes: The New Playing Field For Sports Icons
10.
Feb
Discover why top athletes like Cristiano Ronaldo, Charles Leclerc, and Stephen Curry are thriving on YouTube. Learn how sports stars are leveraging personal branding, storytelling, and monetization to connect with fans beyond the game.
Insights / Nayeemul Islam / 4 Min.
Graph with red and green trend lines, pencils as arrows and text: 'Building Sponsorship Confidence: How brands can tackle a worrying trend.'
Sponsorship Confidence: Winning Back Trust For Brands
31.
Jan
Why are brands losing confidence in sponsorships, and how can we address this trend to foster a better sponsorship ecosystem? Shikenso finds out.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
A promotional banner for the top esports business events in 2025, featuring a dark background with silhouettes of players and gaming setups
The Top Esports Business Events 2025
23.
Jan
Explore the top esports business events taking place across the world in 2025, including Gamescom, G2E, EsportsNext and more. Join the leading events to network with industry leaders, discover innovations, and stay updated in the esports business arena.
Insights / Nayeemul Islam / 2 Min.
Promotional cover for a whitepaper titled 'Winning with Data' by GIANTX and Shikenso Analytics featuring their logos
How GIANTX Leveraged Data to Attract 17 New Sponsors
20.
Jan
How do you build a content format that not only increases your media value but also attracts new sponsors? Learn how we did exactly that for GIANTX.
Case Studies / Nayeemul Islam / 2 Min.
Shikenso Analytics lists the top Sports Business Events taking place in Europe in 2025
The Top Sports Business Events in Europe 2025
08.
Jan
Explore the best sports business events taking place in Europe in 2025, including SPOBIS, ISC, SportsPro Live, and more. Join the leading events to network with industry leaders, discover innovations, and stay ahead in the sports business arena.
Insights / Nayeemul Islam / 4 Min.
Futuristic Porsche vehicle featured as a brand integration in the newly announced game Intergalactic.
Sony, Adidas & Porsche Transform Gaming with Intergalactic
19.
Dec
Discover how Sony, Adidas, and Porsche are transforming gaming sponsorships through seamless brand integration in Intergalactic. Learn why this trend is shaping the future of immersive storytelling.
Insights / Benedikt Becker / 2 Min.
Shikenso Analytics' Data-Backed Insights and Strategic Suggestions to Boost Sponsorship Impact and Social Media Performance of Wrexham AFC
Unlocking Wrexham AFC’s Social Media Power
27.
Nov
Shikenso Analytics' Data-Backed Insights and Strategic Suggestions to Boost Sponsorship Impact.
Insights / Karsten Schonauer / 2 Min.
Media Value: A Key Indicator of Sponsorship Success
Understanding Media Value: The Key to Sponsorship Success
02.
Oct
Find out how understanding and leveraging media value can transform brand exposure into tangible results for your business growth.
Insights / Karsten Schonauer, Benedikt Becker / 4 Min.
The Evolution of Esports Sponsorships: From Mastercard to VISA. Esports meets the Finance & Banking Sector
Finance & Banking in Esports: Sponsorship Market Evolution
26.
Sep
Discover how banks and finance institutes have seized their opportunities in the world of competitive gaming.
Insights / Karsten Schonauer / 3 Min.
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