Blog

All Categories Case Studies Insights Partnerships Product
Main banner image for the Esports World Cup 2025 showing a trophy in a packed stadium with event title
The Numbers Behind The Esports World Cup 2025
22.
May
Esports World Cup 2025, esports tournament prize pool, EWC 2025 games, EWC 2025 teams, EWC Riyadh 2025, competitive gaming stats, esports events 2025, global esports tournament, EWC prize money, esports schedule 2025
Insights / Nayeemul Islam / 2 Min.
Bundesliga jersey with Xbox and PlayStation controllers on a gaming chair, asking which Bundesliga clubs are in esports
Which Bundesliga Clubs Are In Esports?
20.
May
This blog post explores the growing presence of Bundesliga clubs in the esports world. From FIFA to League of Legends, it highlights which teams are active, the titles they compete in, and their biggest tournament achievements.
Insights / Nayeemul Islam / 3 Min.
Graphic showing the title 'The Evolution of Perimeter Advertising in European Football' with a stadium backdrop.
The Evolution Of Perimeter Advertising in European Football
16.
May
From painted boards to dynamic LED displays, this blog explores the evolution of perimeter advertising in football and how modern tech helps brands boost visibility, target audiences regionally, and track ROI with precision.
Insights / Nayeemul Islam / 3 Min.
Bundesliga 2025 commercial trends graphic featuring a red and white official Bundesliga football on a branded pedestal inside a stadium
Bundesliga 2025: The 5 Commercial Trends You Can't Ignore
14.
May
Discover the top 5 commercial trends shaping the Bundesliga in 2025-from AI-powered fan experiences to global sponsorship growth-offering key insights for brands, rights holders, and marketers in the evolving football business landscape.
Insights / Nayeemul Islam / 3 Min.
Esports team celebrating victory on stage with trophy under spotlights – highlighting sponsorship trends in 2025.
10 Sponsorship Trends Shaping Esports in 2025
09.
May
Esports sponsorships are evolving fast, and 2025 is shaping up to be a pivotal year. This blog dives into the top 10 trends redefining how brands connect with audiences in competitive gaming.
Insights / Nayeemul Islam / 5 Min.
Esports player wearing branded jersey with text overlay showing brand mention detection during livestream
Why Brand Mentions Matter In Esports Sponsorships
05.
May
In esports, the real win isn’t just getting seen - it’s getting mentioned. This blog unpacks why brand shoutouts matter more than logos, how teams can prove impact with data, and what it means for ROI. If you’re in sponsorships, you’ll want to read this.
Insights / Nayeemul Islam / 3 Min.
Female footballer kicks glowing ball with headline
Who Are The Sponsors of UEFA Women's Euro 2025?
29.
Apr
Explore the full list of brands sponsoring UEFA Women’s Euro 2025 and learn how their partnerships are helping to fuel the growth of women’s football, drive global visibility, and create new opportunities in sports marketing and business impact.
Insights / Nayeemul Islam / 5 Min.
Digital football graphic with headline text 'How Data Helps Bundesliga Clubs Score Off the Pitch' on a dark blue tech background
How Data Helps Bundesliga Clubs Score Off the Pitch
23.
Apr
Discover how Bundesliga clubs are turning sponsorship data into a commercial edge-tracking media value, fan sentiment, and engagement to land bigger deals and prove real ROI. See how AI and analytics are changing the sponsorship game.
Insights / Nayeemul Islam / 3 Min.
Digital soccer player visualizing AI-driven sponsorship insights like fan engagement, brand value, and asset detection
Stop Guessing: How AI Is Reshaping Sponsorships
18.
Apr
AI is changing the game in sponsorships-from smarter targeting to real-time ROI tracking. Discover how brands are using data, not guesswork, to win partnerships that truly pay off. Ready to sponsor smarter? Dive into the future of sponsorship.
Insights / Nayeemul Islam / 3 Min.

See Shikenso in action.

Book your demo to discover how Shikenso addresses your biggest sponsorship challenges
A no-commitment dashboard walkthrough
Discussion built on your top priorities
Your questions, answered

Join the sponsorship insights club

Don't miss out on the insights that the press and media rave about!
Trusted by: