Dubai-based organization YaLLa Esports & Shikenso Analytics enter partnership for white-space analysis and performance measurement
Dubai-based organization YaLLa Esports & Shikenso Analytics enter partnership for white-space analysis and performance measurement

YaLLa Esports and Shikenso team up for Sponsorship Analytics

The agency will rely on best-in-class data solutions for its Global CS2 Tournament “Compass”.


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Frankfurt am Main (Germany), December 14th 2023 - YaLLa Esports, the leading Dubai-based Digital Marketing and Esports Agency founded in 2016 by passionate gamers, is joining forces with the German AI-Analytics company Shikenso.

Committed to its mission to cultivate gaming excellence in the region and following a highly successful initial CS2 tournament series 'Compass' earlier this year, YaLLa Esports is advancing its esports vision into Season 2024, expanding the scope to embrace global accessibility to competitive premium tournament play and allowing undiscovered teams to compete against powerhouses and strive for greatness.

In a strategic move to propel the global tournament to new heights, YaLLa is enlisting the data expertise of Shikenso to forge robust and enduring partnerships. By conducting white-space analysis of Compass’ live broadcasts and social media channels, the organization will gain a precise media valuation of its tournament. Armed with industry-leading data from Shikenso's tool, YaLLa will make informed, data-backed decisions and confidently approach new partners.


“Shikenso will provide us a valuable understanding of the commercial values we create through our Compass channels. We believe it’s important to be a transparent, efficient and valuable partner and with industry-leading data analytics, we can ensure these values are met.”

Teemu Koski, VP, Media, YaLLa Esports


“Witnessing the growing significance of the MENA region within the esports ecosystem presents a tremendous opportunity for all stakeholders. YaLLa Esports, at the forefront of this movement, consistently strives to enhance esports in the region. We’re excited to be providing steadfast data support for their Counter Strike 2 tournament series, 'Compass 2024,' contributing to the realization of their impactful mission.”

Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:


About YaLLa Esports

YaLLa Esports is a leading pioneering force in the Middle East esports industry, renowned for its commitment to innovation and community building. Compass represents YaLLa Esports' latest endeavor to unite gamers globally, foster talent and opportunity, and celebrate the universal language of gaming.

For more information, please visit:



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