YaLLa Esports and Shikenso team up for Sponsorship Analytics

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The agency will rely on best-in-class data solutions for its Global CS2 Tournament “Compass”.

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Frankfurt am Main (Germany), December 14^th 2023 - YaLLa Esports, the leading Dubai-based Digital Marketing and Esports Agency founded in 2016 by passionate gamers, is joining forces with the German AI-Analytics company Shikenso.

Committed to its mission to cultivate gaming excellence in the region and following a highly successful initial CS2 tournament series 'Compass' earlier this year, YaLLa Esports is advancing its esports vision into Season 2024, expanding the scope to embrace global accessibility to competitive premium tournament play and allowing undiscovered teams to compete against powerhouses and strive for greatness.

In a strategic move to propel the global tournament to new heights, YaLLa is enlisting the data expertise of Shikenso to forge robust and enduring partnerships. By conducting white-space analysis of Compass’ live broadcasts and social media channels, the organization will gain a precise media valuation of its tournament. Armed with industry-leading data from Shikenso's tool, YaLLa will make informed, data-backed decisions and confidently approach new partners.

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“Shikenso will provide us a valuable understanding of the commercial values we create through our Compass channels. We believe it’s important to be a transparent, efficient and valuable partner and with industry-leading data analytics, we can ensure these values are met”, said Teemu Koski, VP, Media at YaLLa Esports.

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“Witnessing the growing significance of the MENA region within the esports ecosystem presents a tremendous opportunity for all stakeholders. YaLLa Esports, at the forefront of this movement, consistently strives to enhance esports in the region. We’re excited to be providing steadfast data support for their Counter Strike 2 tournament series, 'Compass 2024,' contributing to the realization of their impactful mission”, said Arwin Fallah Shirazi, CEO & Co-Founder at Shikenso GmbH.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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About YaLLa Esports

YaLLa Esports is a leading pioneering force in the Middle East esports industry, renowned for its commitment to innovation and community building. Compass represents YaLLa Esports' latest endeavor to unite gamers globally, foster talent and opportunity, and celebrate the universal language of gaming.