MOONTON Games partners with Shikenso Analytics for M6

Frankfurt am Main (Germany), December 4^th 2024 - MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.

The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world's most popular esports events. Building on the M5 World Championship's 5.06 million Peak Concurrent Viewership (PCV), MOONTON Games is advancing its sponsorship tracking with Shinkenso's AI-powered analytics that enable precise media valuation, exposure measurement, and actionable insights across digital and social platforms.

The M6 World Championship features the world's best esports teams vying for a USD 1 million prize pool and is supported by partners such as Qiddiya, ASUS Republic of Gamers (ROG), Fairrie, Hello Panda, and Secretlab. With sponsorships now a cornerstone of esports, MOONTON Games will leverage its partnership with Shikenso Analytics to elevate sponsorship opportunities, maximise tournament value, and unlock new avenues for partner success.

"With Shikenso Analytics' expertise in data and analytics, we are ensuring that every brand moment, from livestreams to social media posts, is measured and valued with precision. We're privileged to have dedicated partners who believe in our vision and product, and as that continues to grow, it's also important that we accurately track and measure the value we are generating together. Beyond this, Shikenso helps us optimise our sponsorship proposition by identifying the most effective channels, allowing us to expand high-performing segments and maximise partner visibility."

Ringo Lung, Regional Esports Sales, MOONTON Games

Revolutionising sponsorship in esports

Shikenso's advanced computer vision technology and AI-driven data insights allow for accurate tracking of brand visibility across live broadcasts and social media channels. With an always-on dashboard, MOONTON Games will enhance its commercial capabilities and solidify its leadership in the mobile gaming and esports sectors.

“MOONTON Games continues to set the gold standard in esports, combining innovation with a deep understanding of its audience. Partnering with them for the M6 World Championship is an exciting opportunity for us to support their vision of delivering value to their partners and audience. We look forward to supporting their continued growth and success in the esports ecosystem.”

Benedikt Becker, Marketing Director, Shikenso Analytics

For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.

About Shikenso Analytics

In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.

Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.

For more information, please visit www.shikenso.com

About Moonton Games:

Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication, and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide.

For more information, visit https://en.moonton.com.