The Agency Renewal Brief

The playbook for the 90 days before your client's annual review — built from how agencies like Sportfive, WPP Media, Pitch International and OMG Fuse use unified sponsorship data to win pitches and retain clients others lose.

Key metrics/insights at a glance.

10.7m

Total views

586

Matches tracked

3.2m

Hours watched

6.3m

Unique viewers

100%

Total views

ROI reporting

Fully automated
Intorduction

Freaks 4U Gaming runs the Prime League in partnership with Riot Games - a high-stakes, high-visibility League of Legends competition. With top-tier brands joining as sponsors, the need to prove exposure and impact wasn’t optional - it was essential.

They needed to deliver real transparency to their partners and improve their own operations with scalable, credible data. But traditional tools didn’t cut it. Manual tracking, fragmented metrics, and surface-level reporting couldn’t meet the expectations of modern, performance-driven sponsors.

Marketing Insights

Shikenso®’s AI-driven analytics platform stepped in - purpose-built to track every second of sponsor visibility across streams, socials, and more.
Custom dashboards gave Freaks 4U real-time access to every brand impression, with metrics like logo size, exposure length, and calculated media value - all backed by machine learning. No spreadsheets. No delays. Just data they could act on.



Want the full
data breakdown?

Download the detailed report for a deeper look into
how Freaks4U Gaming scaled their sponsor impact.