How GIANTX leveraged sponsor data to integrate 17 new partners
When building a sustainable esports content platform, datacannot be vague or incomplete. It must prove value, drive decisions, and buildsponsor trust. Here is how GIANTX used Shikenso® to transform GXLEAGUE+ into arevenue engine that delivers transparency, performance, and long-term brand value.
Key metrics at a glance.
+269%
Media value
+110%
Video views
+41%
followers
6%
Engagement rate
£1.21M
⌀ monthly media value
17
Brand partners integrated
The Challenge
Like many esports organizations, GIANTX faced the challenge of building a sustainable business model beyond competitive success. Relying solely on tournament outcomes made sponsorship ROI unpredictable, while fans increasingly sought value-driven content. Sponsors, in turn, were demanding more transparency and reliable engagement metrics.
GIANTX needed to create a scalable content platform that consistently delivered sponsor value, drove revenue, and kept its community engaged, all without sacrificing authenticity or alienating fans. To achieve this, they required a data partner who could measure what truly mattered.
The Solution
GIANTX turned to Shikenso® to power its new initiative: GXLEAGUE+. This educational League of Legends content platform focused on delivering high-value insights for players while seamlessly integrating sponsors.
Shikenso®’s AI-driven platform provided real-time tracking of media value, impressions, video views, follower growth, and engagement across all content. The always-on dashboard enabled GIANTX to refine its content strategy, optimize sponsor placements, and deliver actionable insights to partners. With this data-driven approach, GIANTX built a product that satisfied both fans and brand stakeholders alike.
The Results
GXLEAGUE+ quickly became GIANTX’s most successful sponsorship asset to date. The content format drove a 269 percent increase in sponsor media value and attracted 17 brand partners, including Samsung, EE, and KitKat. Video views more than doubled, followers grew by 41 percent, and engagement rates consistently outperformed industry benchmarks.
With Shikenso®, GIANTX moved from intuition to precision. The team now delivers sponsor reports backed by real data, optimizes strategy in real time, and provides tailored sponsorship opportunities. Most importantly, GXLEAGUE+ has become a sustainable, scalable revenue stream that sets a new standard for esports content.
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data breakdown?
Download the detailed report for a deeper look into how GIANTX scaled their sponsor impact.
