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Digital soccer player visualizing AI-driven sponsorship insights like fan engagement, brand value, and asset detection
Stop Guessing: How AI Is Reshaping Sponsorships
18.
Apr
Discover how AI transforms sponsorships into data-driven, ROI-focused strategies with smarter targeting, real-time tracking, and predictive analytics.
Insights / Nayeemul Islam / 3 Min.
Digital soccer player visualizing AI-driven sponsorship insights like fan engagement, brand value, and asset detection
Stop Guessing: How AI Is Reshaping Sponsorships
18.
Apr
Discover how AI transforms sponsorships into data-driven, ROI-focused strategies with smarter targeting, real-time tracking, and predictive analytics.
Insights / Nayeemul Islam / 3 Min.
ESL FACEIT Group join forces with Shikenso Analytics
09.
Apr
ESL FACEIT Group teams with Shikenso Analytics to enhance sponsorship insights, measuring brand performance at top global esports events with AI-powered tracking.
Partnerships / Nayeemul Islam / 3 Min.
Futuristic Formula 1 car racing, illustrating the evolution of F1 sponsorships.
The Evolution of F1 Sponsorships
26.
Mar
Discover how Formula 1 sponsorship evolved, attracting global brands from DHL to Louis Vuitton, shaping motorsport into a dynamic marketing powerhouse.
Insights / Nayeemul Islam / 5 Min.
Female soccer player in stadium with text:
The Top Women's Sports Business Events in 2025
19.
Mar
Discover the premier women's sports business events of 2025, including key summits, networking opportunities, and conferences empowering female sports leaders.
Insights / Nayeemul Islam / 3 Min.
ESA Awards 2025 graphic highlighting GIANTX and Shikenso Analytics as winners of the 'Best Use of Measurement & Insight' category, featuring
Shikenso Wins ESA Award In Sponsorship Measurement & Insight
17.
Mar
Shikenso Analytics wins the European Sponsorship Association Award for innovative data-driven insights in esports sponsorship, in partnership with GIANTX.
Case Studies / Nayeemul Islam / 3 Min.
Speedometer view from a car dashboard with a blurred cityscape, illustrating the importance of fast reporting in sponsorship performance.
Why Reporting Speed Matters In Sponsorship
13.
Mar
Discover why fast reporting is crucial in sponsorship. Learn how real-time data boosts ROI, enhances decision-making, and keeps brands ahead of competitors.
Insights / Nayeemul Islam / 4 Min.
Sponsorship Analytics: Why Sentiment Analysis Matters
Sponsorship Analytics: Why Sentiment Analysis Matters
07.
Mar
Discover how sentiment analysis helps brands gauge audience perception, manage crises, and stay ahead of competitors in sponsorship analytics.
Insights / Nayeemul Islam / 3 Min.
F1 race car with fiery effects, promoting a blog on why beauty brands should sponsor Formula 1, featuring bold typography.
F1 Sponsorship: Beauty Industry Ready to Race?
04.
Mar
F1’s shifting demographics make it a prime space for beauty brands. ELEMIS x Aston Martin leads the way- find out why this bold move is a success.
Insights / Nayeemul Islam / 3 Min.
Footballer celebrating wearing a white jersey with a Nike sponsor logo, captured during a match. Logos of Nike Liga & Shikenso visible.
Slovakian Football League Niké Liga Partners With Shikenso
25.
Feb
Niké Liga is leveling up sponsorship insights! Partnering with Shikenso Analytics, Slovakia’s top football league is embracing AI-powered valuation to measure brand impact like never before.
Partnerships / Karsten Schonauer / 3 Min.
Sell More Sponsorships – Make Data Your Secret Weapon. A digital-themed design featuring a silhouette with a finger on lips.
How to Use Data to Close More Sponsorship Deals
13.
Feb
Want to sell more sponsorships and stand out from the competition? Discover how data-driven strategies can help you attract sponsors, optimize deals, and prove real ROI for long-term success.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.

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