Partnerships

Back-to-Back EWC Champions Team Falcons Choose Shikenso for AI-Powered Sponsorship Analytics

May 6, 2026

5 min read time

by Shikenso®

Insights team

Riyadh, Saudi Arabia / Frankfurt, Germany, 6 May 2026 – Team Falcons, the Saudi esports powerhouse and back-to-back Esports World Cup Club Championship winners, today announced a new partnership with Shikenso®, the leading AI-powered sponsorship analytics provider. The agreement brings AI-powered sponsorship analytics to one of the most commercially active esports organisations in the world.

Founded in 2017 by Musaad "Msdossary" Al Dossary, Team Falcons has grown into a globally recognised force across competitive gaming. The organisation competes at the highest levels in titles including Dota 2, Counter-Strike 2, Rocket League, and Warzone, fielding rosters across MENA, EMEA, and Asian regions. With consecutive Esports World Cup Club Championship titles in 2024 and 2025, and the "Best Esports Organisation" award to its name for two consecutive years, Falcons has set the benchmark for professional esports on the global stage.

Under the agreement, which runs for the full 2026 season, Shikenso will deliver sponsorship analytics across Team Falcons' 22 squads and all tournament participations. This covers video analysis across Twitch, YouTube, and Kick, social media monitoring across Facebook, Instagram, X, and TikTok, and audio analysis supported by monthly reporting throughout the season.

Data is the backbone of modern esports. By leveraging Shikenso's advanced analytics platform, we are providing our partners with unparalleled transparency and measurable value. This partnership reinforces our commitment to professionalising the MENA esports ecosystem and delivering world-class results for our fans and stakeholders alike.

Musaad Al Dossary

CEO, Team Falcons

Team Falcons represents exactly the kind of organisation that sets the standard for professional esports. Their ambition, their global reach, and their commitment to delivering real commercial value all align with what Shikenso stands for. We are proud to support that mission with the analytics infrastructure to back it up.

Arwin Fallah-Shirazi

Co-CEO & Co-Founder, Shikenso

As the esports industry continues to professionalise, partnerships like this reflect a wider shift: for organisations competing at the level of Team Falcons, transparent and data-backed sponsorship reporting is expected.

About Team Falcons

Team Falcons is a premier global esports organisation headquartered in Riyadh, Saudi Arabia. Since its inception, the organisation has rapidly ascended to the top of the competitive landscape, fielding world-class rosters across various titles, including Dota 2, Counter-Strike 2, Rocket League, and Warzone. Driven by a mission to professionalise the regional ecosystem and compete at the highest international levels, Team Falcons has won the Esports World Cup title twice, along with the award for "Best Esports Organisation" in the world for two consecutive years.  

About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximise performance.  

Because ROI is a numbers game. So play it to win. 