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Karsten Schonauer
Creative Director
Partnerships / 2 Min.
Frankfurt am Main (Germany), December 14th 2023 -GIANTX, the newly forged esports powerhouse of esteemed British esports organization EXCEL ESPORTS and renowned Spanish organization Giants Gaming will collaborate with Shikenso Analytics, a leading German IT company specializing in sponsorship data. Having successfully relied on Shikenso's cutting-edge data solutions for two years, the decision-makers at former EXCEL ESPORTS strategically expanded the scope of services to encompass the newly established GIANTX organization.
By harnessing the power of Shikenso's exclusive platform, GIANTX aims to meticulously oversee and optimize partnerships across various channels, including streaming and social media. This collaboration equips GIANTX with essential resources to comprehensively evaluate and compare the performance of major partners, including industry leaders such as JD Sports, EE, Burger King, and others.
“Following the merger between Excel Esports and Giants Gaming, it was important for us to continue with a data and insights partner that we trust and that could help shape this exciting new chapter for the organisation. We have been working with Shikenso for over two years now and their ability to analyse, evaluate and report data proficiently has been instrumental to our commercial success.”
Shahin Rasti, Commercial Director, GIANTX
“The news of these two industry giants joining forces is personally one of the most exciting highlights of the year for me. Our collaboration with EXCEL has been nothing short of fantastic, and I'm genuinely thrilled to carry that momentum into our work with GIANTX. It's not just a partnership; it's a journey that brings Shikenso closer to creating a standard industry benchmark for measuring media values.”
Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso GmbH
For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.
About Shikenso
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
For more information, please visit: www.shikenso.com
GIANTX is a leading global gaming and esports brand, formed through the merger between Giants Gaming and EXCEL Esports in December 2023. The organisation fields top-class talent across multiple major gaming titles, and is a founding member of both Riot Games’ prestigious League of Legends EMEA Championships (LEC) and the VALORANT Champions Tour (VCT); to go alongside their four other professional rosters. With Headquarters in London, Malaga and Berlin, the organisation possesses one of the most engaged and passionate followings in Europe with over 23 million fans.
For additional information, visit https://giantx.gg/ and follow GIANTX on social media:
X: @giantxeng
Instagram: @giantxesports
YouTube: GIANTX
TikTok: GIANTX
For media requests please contact excel@swiperight.gg
