How MOONTON Games achieved €115M in branded media value
In one of the most watched mobile esports championships worldwide, proving sponsorship impact is non-negotiable. Here is how MOONTON Games used Shikenso® to deliver transparency, performance, and sponsor trust at scale for the Mobile Legends: Bang Bang (MLBB) M6 World Championship.
Key metrics at a glance.
€115M
Media value
70%
Media value uplift
85M
Gross impressions
170M
Branded watched hours
4.1M
Peak concurrent viewer
ROI reporting
Lifted to the next level
The Challenge
The MLBB M6 World Championship was more than a tournament. It was a global showcase that reached millions of fans. MOONTON Games needed to prove the value of every sponsorship investment. Traditional reporting could not keep pace with the complexity of modern esports.
The team required real-time, sponsor-specific insights across broadcast and social media. They needed to optimize asset performance during the event and provide partners with clear ROI. The mission was to deliver measurable results and elevate sponsorship performance.
The Solution
MOONTON Games partnered with Shikenso® to bring clarity and precision to sponsorship measurement. Shikenso®’s AI-driven platform tracked 14 distinct brand assets, frame by frame and second by second, throughout the M6 broadcast.
An always-on dashboard provided real-time visibility into media value, brand exposure, and ROI. This allowed MOONTON Games to refine strategies mid-event, maximize sponsor impact, and automate reporting. With Shikenso®, the team moved from gut feeling to granular insights, enabling smarter decisions and more impactful sponsorship activations.
The Results
The outcomes speak for themselves. Exclusive sponsorship assets drove a 70 percent increase in media value. Stage LED branding contributed an additional 5 percent to the total media value. Caster desk branding alone generated nearly one-third of all media value.
Non-broadcast channels, especially social media, delivered exceptional ROI and extended brand storytelling beyond the main broadcast. MOONTON Games now delivers accurate, sponsor-specific reporting, strengthens internal decision-making, and sharpens sponsorship strategy for future events.
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data breakdown?
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