Case Study

How KRÜ Esports upped fan engagement by 280%

In the fast-paced world of competitive gaming, sponsorship performance cannot be left to guesswork. It must be tracked, measured, and proven. Here is how KRÜ Esports used Shikenso® to unlock real-time insights, deliver transparent partner value, and turn fan engagement into a growth engine.

Key metrics at a glance.

+280%

Fan engagement

+72%

Engagement rate

+231%

Media value

Social tracking

Implemented holistically

Partner reporting

Fully customized

Content plan

Strategically optimized
The Challenge

KRÜ Esports had built a strong brand with global reach, fueled by high-profile figures like Sergio Agüero and Lionel Messi. But behind the visibility was a critical need: proving the value they delivered to sponsors. The organization needed a comprehensive solution to accurately measure and report brand exposure KPIs across all social and streaming platforms.

With multiple channels and diverse partner activations in play, manually collecting data was no longer viable. To maintain credibility and scale commercial success, KRÜ had to provide transparent, timely, and actionable insights to sponsors at the speed of modern esports.

“Shikenso has been a key partner in finding new ways of implementing commercial agreements, as we have experienced a 230% increase in the Brand Media Value generated for our sponsors since working with them.”
Valentin Rementeria
Director of Sponsorships and Partnerships
The Solution

In 2023, KRÜ Esports partnered with Shikenso® to bring structure and precision to their sponsorship reporting. Shikenso®’s all-in-one platform enabled the team to track every form of brand exposure from visual, audible, to legible across social media and streaming platforms. With real-time monitoring, KRÜ could accurately measure media value and engagement impact for each partner.

Shikenso®’s custom dashboards and individual sponsor reports ensured transparency, while consulting support helped KRÜ adapt and sharpen their strategy based on performance data. Everything was delivered fast, clear, and ready for action.

The Results

With Shikenso®, KRÜ Esports elevated its sponsorship operations and social media performance to a new level. Fan engagement across platforms rose by 280 percent, while engagement rates improved by 72 percent - proof that the team’s new data-informed content strategy was working. Media value surged by 231 percent, giving sponsors tangible returns and validating the effectiveness of KRÜ’s activations.

Backed by Shikenso’s insights and speed, KRÜ now delivers real value with every post, proving that strategic content, powered by sharp data, creates real-world impact in the esports space.

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