One of the world's fastest-growing esports organisations will use Shikenso to capture, prove and build on the value it delivers for its sponsors across its global rosters.
Riyadh, Saudi Arabia / Frankfurt, Germany, 8 September 2026 — Twisted Minds, one of the fastest-growing esports organisations in the world and one of the most decorated in the MENA region, has partnered with Shikenso to measure and strengthen the commercial value of its sponsorships. The one-year partnership puts Shikenso's media analytics behind Twisted Minds' brand and sponsor portfolio across the club's global competitive rosters.
Headquartered in Riyadh, Twisted Minds competes at the highest level across esports' biggest titles, from Rocket League and Overwatch to PUBG: BATTLEGROUNDS and Call of Duty: Warzone. The club counts among the elite organisations on show at the Esports World Cup, where its world-champion Overwatch roster and its title-winning campaigns have made it one of the region's standout names. With more than 60 championship titles behind it, Twisted Minds carries a sponsorship portfolio led by Riyadh Season, and a growing global audience that comes with it.
That reach is exactly what the partnership is built to measure. Through a yearly Shikenso dashboard, Twisted Minds gains a single, accurate view of sponsor value across 18 squads, more than 75 social media channels, 12 video channels and three brands. Shikenso's Social Media Analytics tracks sponsor exposure and audience engagement across the club's social presence, while Video Analysis detects and values brand visibility across streams and video content. Together they give Twisted Minds the intelligence to show each partner precisely what the club delivers, and where that value can grow.
About Twisted Minds
Twisted Minds is one of the fastest-growing esports organisations in the world and one of the most decorated in the MENA region, headquartered in Riyadh, Saudi Arabia. Founded in 2021, the club has secured more than 60 championship titles across esports' biggest games, including five world championships in Tekken, Clash Royale, Fortnite, Rocket League and Overwatch. In 2025, Twisted Minds became OWCS World Champions in Overwatch and enjoyed a historic Esports World Cup campaign, winning titles in PUBG: BATTLEGROUNDS and Call of Duty: Warzone. Beyond competition, Twisted Minds has expanded across the gaming industry through partnerships with leading publishers and programmes such as PUBG Esports and Mobile Legends' MPL, while its Twisted Labs hub brings gaming and entertainment to fans in Riyadh's Boulevard City, backed by sponsors led by Riyadh Season.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximise performance.
Because ROI is a numbers game. So play it to win.
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