Shikenso Named Official Sponsorship Analytics Provider of Esports World Cup

As the industry-leading sponsorship data provider, Shikenso will deliver brand exposure analytics across gaming's biggest stage.

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Frankfurt am Main, Germany, 19 August 2025 – Shikenso®, the AI-powered leader in sponsorship measurement and analytics, has been named the official sponsorship analytics provider of the Esports World Cup 2025 (EWC 2025), the world's largest esports and gaming event. Through this partnership, Shikenso will deliver sponsorship intelligence across EWC’s 25 tournaments, 24 game titles, and every broadcast, streaming, and social media touchpoint. 

Taking place from July 7-August 24, 2025, in Riyadh, Saudi Arabia, EWC 2025 represents the pinnacle of competitive gaming with a record breaking $70+ million prize pool, 2,000 elite players, and 200 clubs from 100+ countries. With millions of fans joining online and in-person, the event will generate unprecedented sponsor visibility across multiple platforms, games, and content formats. 

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Comprehensive analytics across gaming's biggest canvas 

As the official sponsorship analytics partner, Shikenso will deploy its full suite of AI-powered analytics solutions to track, measure, and analyze brand exposure across: 

• Live tournament broadcasts across all 25 competitions in 24 game titles.
• Streaming platforms including Twitch, YouTube, regional TV broadcasters and others. 
• Social & digital media through comprehensive tracking including social listening and media monitoring. 
• In-game brand placements and virtual advertising integrations.
• Out-of-home & on-site activations at Boulevard City's 645,000 square foot venue complex. 
• Creator content and influencer partnerships throughout the event.

Beyond exposure measurement, Shikenso will deliver comprehensive impact analysis through brand surveys and uplift measurement studies, providing insights into campaign effectiveness and consumer behavior change.  

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Setting the standard for esports sponsorship intelligence 

This partnership marks the largest-scale deployment of sponsorship analytics in esports history, covering more games, platforms, and content types than any previous analysis. Shikenso's advanced computer vision, natural language processing, and social listening technologies will capture brand mentions, logo appearance, and audience interaction across the event's massive digital footprint. Because ROI is a numbers game. So play it to win. 

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“The Esports World Cup represents the future of entertainment - a convergence of gaming, technology, and global culture that demands equally sophisticated measurement solutions", said Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso. "This partnership allows us to showcase how AI-driven analytics can unlock the true commercial potential of esports' biggest stage. As the industry evolves toward multi-game, cross-platform competitions, sponsors need precise, fast insights to maximize their investments. We're proud to power that intelligence for the world's premier esports event."

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Driving the future of esports commercial intelligence 

The EWC 2025 partnership extends Shikenso's leadership in esports sponsorship analytics, building on successful collaborations with major tournaments, teams, and brands across the gaming ecosystem. The comprehensive data generated will provide unprecedented insights into: 

• Cross-game sponsorship performance: How brand investments perform across different esports titles
• Multi-platform reach analysis: Audience and engagement patterns across platforms
• Creator economy impact: Measuring influencer and content creator contributions to brand visibility
• Brand impact & consumer behavior: Through surveys and uplift studies measuring affinity, brand perception and uplift
• 360-degree campaign measurement: Integrating online, offline, and out-of-home activation performance for complete ROI analysis