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Key metrics at a glance.
7M
Branded impressions
€130K
Media value
72K
Premium brand impressions
20
Partners monitored
300+
Accounts tracked
Partner reporting
Strategically optimized
The Challenge
Every year, OMR Festival welcomes leading brands to invest in sponsorships: on-site stages, digital integrations, and branded content across social channels. But like many large-scale events, OMR faced a recurring issue: how to prove the real media value behind these partnerships.
Screenshots, impressions, and high-level summaries weren’t enough. Partners wanted answers: How much value did we really generate? Where did it come from? And how does it compare to our broader media mix?
With dozens of channels and activations live at once, manually capturing brand exposure wasn’t scalable. To future-proof its sponsorship offering and maintain partner trust, OMR needed a fast, transparent, and data-driven way to show results.
The Solution
OMR turned to Shikenso® to solve the sponsorship measurement gap. During OMR Festival 2025, the team rolled out Shikenso’s AI-powered analytics suite across all digital touchpoints, capturing every moment a partner brand appeared on Instagram, TikTok, Facebook, and X.
Shikenso’s platform didn’t just log views, it provided deep, real-time visibility. The system monitored over 300 social accounts and tracked up to 20 partners simultaneously. Whether it was a product spotlight in a video clip or a logo integrated into a content series, the platform measured branded impressions and corresponding media values across all formats: visual, audible, and legible.
Shikenso's always-on dashboard and near-instant reporting meant that OMR could respond to partner requests quickly, validate the impact of their activations, and adjust tactics in real time during the festival.
The Results
The outcome? Seven million branded impressions and €130,000 in measurable media value, all delivered through OMR’s own digital ecosystem.
That level of amplification didn’t just validate sponsor investment, it reframed how OMR tells its sponsorship story. Instead of relying on end-of-week wrap-ups, the festival now shares real-time, sponsor-specific reporting that elevates internal decision-making and sharpens commercial strategy.
Individual performance insights brought this value to life: Vodafone’s stage presentation featured in a single Instagram post that generated 72,000 impressions and over €1,300 in media value. Warsteiner’s creative content resonated with fans and aligned seamlessly with the festival vibe. Red Bull and Hugo Boss saw strong returns through lifestyle-focused integrations that naturally fit the platform.
Instagram emerged as the strongest channel for reach and media value, while TikTok delivered standout engagement. These platform-specific learnings are now being fed directly into OMR’s future planning.
But perhaps the biggest takeaway: all of this value was created beyond the venue itself. OMR’s digital channels amplified partner presence far beyond the festival floor—proving that strategic content, powered by data, can make every sponsorship moment matter.
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