Crowded OMR Festival venue with Shikenso and OMR logos displayed prominently, highlighting their 2025 sponsorship analytics partnership.
Crowded OMR Festival venue with Shikenso and OMR logos displayed prominently, highlighting their 2025 sponsorship analytics partnership.

Shikenso Powers Sponsorship Analytics at OMR Festival 2025

Shikenso Analytics joins OMR Festival 2025 as its sponsorship analytics partner, tracking media value and brand exposure across 300+ social channels and 20+ partners at one of Europe’s top digital marketing events.

 

Nayeemul Islam
Junior Content Marketer
Partnerships / 2 Min.


 

At the crossroads of digital innovation and marketing excellence, the OMR Festival has become the place where brands, creators, and tech leaders converge to shape what’s next. In 2025, the spotlight shines brighter than ever - and Shikenso Analytics is proud to power the data behind the buzz. 

From keynote stages to viral clips, from high-profile booths to spontaneous side events - this festival is a playground for marketers. And behind the scenes? We are tracking the impact that matters. 
 

What is the OMR Festival? 

Held at the Hamburg Exhibition Center, the OMR Festival is one of Europe’s leading events for digital marketing, tech, and culture. It brings together 70,000+ professionals, top-tier speakers, hands-on masterclasses, and a networking atmosphere unlike any other. 

This year’s speaker lineup features global names such as: 

  • Ryan Reynolds – Actor, Entrepreneur, and Co-Founder of Maximum Effort 

  • Gerard Piqué – Former Football Star and Sports Tech Entrepreneur 

  • Ralf Reichert – CEO of the Esports World Cup Foundation 

  • Nicholas Turley – Head of Product at ChatGPT 

...and many more shaping the future of business and creativity. 
 

How Is Shikenso Involved? 

Shikenso Analytics is once again the sponsorship analytics partner of the OMR Festival. 

Here’s how we’re helping to elevate the festival’s value delivery: 

  • 300+ social accounts monitored – From X to TikTok and Instagram to Facebook, we track every post, engagement and sponsor exposure. 
  • 20+ partners analyzed – Our AI pinpoints when, where, and how each sponsor appears. 
  • Media value you can trust – We don’t just count impressions. We calculate real exposure, sentiment, and the media value behind it. 

Our platform turns raw visibility into actionable insights, so OMR and its partners know exactly what worked, where it resonated, and how it performed. 

Why It Matters 

Sponsorship is about being remembered, talked about, and measured. As attention gets harder to earn, brands need smarter tools to quantify real impact. 
 

With Shikenso, OMR isn’t just running a world-class event. It’s running on data. 

 


 

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