North American esports organization M80 & Shikenso Analytics enter partnership for performance measurement of partnerships and sponsorships
North American esports organization M80 & Shikenso Analytics enter partnership for performance measurement of partnerships and sponsorships

M80 and Shikenso Analytics partner for Sponsorship Analytics

The North American esports organization leans on data to strengthen partnerships, more accurately showcase value.


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Frankfurt am Main (Germany), November 29th 2023 - North American gaming and esports entertainment organization M80 today announced a partnership with German IT company Shikenso to strengthen M80's audience insights and partnership valuation through Shikenso's data analysis solution.

Since its debut in December 2022, brands including Zowie, Forge, and Secret Lab have taken notice of M80’s standout competitive success and growth and partnered with the brand to tap its loyal audience. To strengthen these partnerships and more, M80 will lean on Shikenso’s innovative cross-platform approach, which provides comprehensive insights into every aspect of the brand’s performance. The partnership provides M80 with a holistic understanding of the value of its reach, and allows the organization to able to better capture the impact of its partnerships and tailor them based to audience trends and interests.


“Now more than ever, esports organizations need to show the tangible value of their audience. By partnering with Shikenso, M80 is able to more fully understand its fanbase and demonstrate why esports is the best way to reach young, highly engaged consumers.”

Marco Mereu, CEO and Co-Founder, M80


“Since its debut a year ago, M80 has made a very steep and remarkable journey. Within a very short space of time, the team has managed to make a name for itself. The fact that they are now placing their trust in us and want to use our solution to build data-driven and sustainable relationships with their brand partners from the outset shows that the team's ‘M80 is the future’ vision is not just an empty promise.””

Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.

For more information, please visit:


About M80

M80 is a first-of-its-kind gaming and esports entertainment organization. Helmed by seasoned gaming and esports entrepreneur Marco Mereu, M80 is building an interconnected fan-first ecosystem through esports, content, consumer products, and more. Since its December 2022 launch, M80 has quickly become a top 10 North American esports organization, fielding some of the best teams across the world’s most popular titles, including VALORANT, Rainbow Six: Siege, Counter Strike 2, Street Fighter, and Rocket League. For more information on M80, visit and follow the organization on Twitter, Instagram, YouTube, TikTok, and Twitch.



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