PGL Renews Exclusive Sponsorship Data Partnership

Note: This article was published before our rebrand. You may notice our former logo or design elements.

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The AI-based data solution will elevate sponsorship evaluation for the Copenhagen Major and other competitions.

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Frankfurt am Main (Germany), March 27^th 2024 - PGL, the renowned esports production powerhouse, solidifies its longstanding collaboration with Shikenso Analytics, marking a pivotal extension of their exclusive sponsorship data partnership. Leveraging Shikenso's unparalleled expertise in sponsorship data analysis, PGL has reaffirmed its commitment to excellence in esports event management.

Through meticulous measurement and benchmarking of sponsorship activities across streaming and social media platforms, PGL gains invaluable insights to forge and nurture profound partnerships. This strategic approach equips PGL with the tools needed to establish and sustain impactful relationships, driving mutual success in the dynamic esports landscape.

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“We are pleased to announce the renewal of our exclusive partnership with Shikenso Analytics. Their proficiency in sponsorship data analysis enhances our partnership management skills and allows us to offer great value to the brands we collaborate with. With the support from Shikenso, we are well-positioned to establish new standards of excellence in esports sponsorship evaluation”, said Silviu Stroie, CEO at PGL.

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“I’m thrilled to further extend our partnership with PGL onto the 2024 event calendar. It's gratifying to see their continued trust in our solution. Starting with the PGL Major Copenhagen 2024, we're committed to delivering top-tier sponsorship analytics for all upcoming PGL events”, said Fabian Kerngast, Commercial Director at Shikenso Analytics.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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About PGL

Founded in 2002, PGL handles event organization, studio and video production, as well as TV and online streaming for international esports tournaments. Our success rides on our commitment of highlighting the beauty of competitive gaming and bringing innovation to the biggest esports franchises through production features.

Located in Bucharest, Romania, the PGL Studios caters to the needs of competitive gamers, on-screen talent and broadcast crew members. Our headquarters combine the eye-catching design of a modern esports arena with the functionality of an open space office.

For more information about PGL visit: www.pglesports.com