PGL renews Sponsorship Data Partnership with Shikenso Analytics to boost Sponsor Evaluation for the Copenhagen Major and other competitions.
PGL renews Sponsorship Data Partnership with Shikenso Analytics to boost Sponsor Evaluation for the Copenhagen Major and other competitions.

PGL Renews Exclusive Sponsorship Data Partnership

The AI-based data solution will elevate sponsorship evaluation for the Copenhagen Major and other competitions.


Karsten Schonauer
Creative Director
Partnerships / 2 Min.


Frankfurt am Main (Germany), March 27th 2024 - PGL, the renowned esports production powerhouse, solidifies its longstanding collaboration with Shikenso Analytics, marking a pivotal extension of their exclusive sponsorship data partnership. Leveraging Shikenso's unparalleled expertise in sponsorship data analysis, PGL has reaffirmed its commitment to excellence in esports event management.

Through meticulous measurement and benchmarking of sponsorship activities across streaming and social media platforms, PGL gains invaluable insights to forge and nurture profound partnerships. This strategic approach equips PGL with the tools needed to establish and sustain impactful relationships, driving mutual success in the dynamic esports landscape.


“We are pleased to announce the renewal of our exclusive partnership with Shikenso Analytics. Their proficiency in sponsorship data analysis enhances our partnership management skills and allows us to offer great value to the brands we collaborate with. With the support from Shikenso, we are well-positioned to establish new standards of excellence in esports sponsorship evaluation.”

Silviu Stroie, CEO, PGL


“I’m thrilled to further extend our partnership with PGL onto the 2024 event calendar. It's gratifying to see their continued trust in our solution. Starting with the PGL Major Copenhagen 2024, we're committed to delivering top-tier sponsorship analytics for all upcoming PGL events.”

Fabian Kerngast, Commercial Director, Shikenso Analytics


For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.



About Shikenso Analytics

In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.

Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.

For more information, please visit:


About PGL

Founded in 2002, PGL handles event organization, studio and video production, as well as TV and online streaming for international esports tournaments. Our success rides on our commitment of highlighting the beauty of competitive gaming and bringing innovation to the biggest esports franchises through production features.

Located in Bucharest, Romania, the PGL Studios caters to the needs of competitive gamers, on-screen talent and broadcast crew members. Our headquarters combine the eye-catching design of a modern esports arena with the functionality of an open space office.

For more information about PGL visit:



Latest Posts
Bolster Your Sponsorships with
Our Range of Solutions
Our Solutions
Learn More
Ready to win the
Sponsorship Game?
Get a free walk-through of our solution to see how Shikenso can help you maximize sponsorship ROI.
Join the Sponsorships Insights Club
Don't miss out on the insights that the press and media rave about!
Trusted by: