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Karsten Schonauer
Creative Director
Partnerships / 3 Min.
Frankfurt am Main (Germany), August 14th 2024 - Following a competitive tender process, the Belgian Pro League switches to Shikenso Analytics' after impressing with its innovative approach to sponsorship evaluation. This marks an important milestone for the league’s and its 29 clubs' strategic growth.
A Leap Forward in Innovation
European football faces a new era of challenges with the shift to digital streaming, evolving fan demographics, and the blending of sport and entertainment. Yet, the Pro League is not just meeting these challenges—it’s conquering them head-on. By choosing Shikenso Analytics, the league underscores its commitment to staying at the forefront of technology.
Transforming the Commercial Potential
The Pro League's strategic pivot to AI-driven insights is a game-changer for fans, clubs and stakeholders. Clubs like R.S.C. Anderlecht and Club Brugge will reap the benefits of Shikenso’s AI solutions, characterized by real-time data delivery, accuracy, and asset differentiation. Broadcasts and social media will be analyzed, providing clubs with actionable insights to optimize their content and commercial strategy, ultimately driving engagement and growth.
“The Pro League is always looking for innovative ways to strengthen its clubs. The new collective partnership with Shikenso ticks all the boxes. With its smart application of artificial intelligence, our clubs can build on their commercial strategy in the coming seasons, serve their partners even better and tap into new revenue streams.”
Lorin Parys, CEO, Pro League
“We are thrilled to partner with the Jupiler Pro League, a league celebrated for its competitive spirit and innovation. This is a wonderful opportunity to demonstrate how we can help partners maximise sponsor values through fast and precise data.”
Tarik Amhamdi, Co-CEO & Co-Founder, Shikenso Analytics
Sponsorship Success, a Measurable Fact
Shikenso’s all-in-one solution will track all channels—TV, online platforms, print, digital and social media. Sponsorship exposure will be identified not just visually, but also audibly, and textually, with precise media values calculated for maximum impact and visibility. Shikenso has been developing its AI tracking solutions for seven years, setting the new standard in sponsorship exposure valuation. The company has worked with partners like Deutsche Fußball Liga (DFL), Fuse and Sportfive on multiple projects, and collaborated with global brands such as Aldi, Red Bull, and Mercedes-Benz.
Visualization of AI-powered Sponsorship Tracking in Action; Shikenso Analytics
Pioneering the Future of Data-Driven Sports
In a sports landscape increasingly dominated by data, the Pro League’s partnership with Shikenso exemplifies its forward-looking approach and dedication to innovation. This multi-year partnership ensures ongoing advancements and reinforces the league's leadership in European football.
For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.
About Shikenso Analytics
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, please visit: www.shikenso.com
About Pro League:
The Pro League is the leading sports federation in Belgium with great social and economic responsibility. We strive to be an advocacy and entertainment organisation where passion, professionalism and growth are key. Our games bring people together and give unique moments. That is why we are committed to taking our competitions and our clubs to the next level every day.
For more information, visit proleague.be
