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Fnatic renews its partnership with Shikenso Analytics to enhance sponsorship performance tracking through AI-driven insights, supporting data-led decisions and impactful brand partnerships across esports platforms.
Frankfurt am Main (Germany) - May 13, 2025 – Global esports powerhouse Fnatic has renewed its partnership with Shikenso Analytics, the German AI company renowned for delivering advanced sponsorship tracking and media valuation solutions. The continued collaboration reinforces Shikenso's role as a leading analytics provider in the ever-evolving esports ecosystem.
Withs competing in top-tier roster titles like League of Legends, VALORANT, APEX, and Counter-Strike, Fnatic commands millions of fans and a global following. Backed by leading brands such as Sony, Red Bull, Blacklyte, and Betify, Fnatic remains one of esports' most commercially impactful organizations - a perfect match for Shikenso's data-powered solutions.
Through Shikenso's AI-driven analytics, Fnatic will continue to measure and enhance the performance of its brand partnerships across social media and streaming platforms. The collaboration supports Fnatic's data-first strategy to deliver transparency, actionable insights, and greater value to current and future partners.
Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics : “This renewed partnership isn't just about continuing what works - it's about elevating what's possible. Fnatic continues to push the boundaries of what data can do for sponsorships, and we're excited to build the future of data-driven partnerships together.”
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win.
About Fnatic
Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millennials. It delivers industry-leading content, experiences, and activations through its offices and facilities in cities between London and Tokyo. For more information, visit Fnatic.com.
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