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Nayeemul Islam
Junior Content Marketer
Partnerships / 2 Min.
Frankfurt am Main (Germany) - May 13, 2025 – Global esports powerhouse Fnatic has renewed its partnership with Shikenso Analytics, the German AI company renowned for delivering advanced sponsorship tracking and media valuation solutions. The continued collaboration reinforces Shikenso's role as a leading analytics provider in the ever-evolving esports ecosystem.
Withs competing in top-tier roster titles like League of Legends, VALORANT, APEX, and Counter-Strike, Fnatic commands millions of fans and a global following. Backed by leading brands such as Sony, Red Bull, Blacklyte, and Betify, Fnatic remains one of esports' most commercially impactful organizations - a perfect match for Shikenso's data-powered solutions.
Through Shikenso's AI-driven analytics, Fnatic will continue to measure and enhance the performance of its brand partnerships across social media and streaming platforms. The collaboration supports Fnatic's data-first strategy to deliver transparency, actionable insights, and greater value to current and future partners.
Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics : “This renewed partnership isn't just about continuing what works - it's about elevating what's possible. Fnatic continues to push the boundaries of what data can do for sponsorships, and we're excited to build the future of data-driven partnerships together.”
To learn more about Shikenso’s AI-driven analytics solutions, visit www.shikenso.com or contact insights@shikenso.com.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, visit our homepage or follow us on LinkedIn and X.
Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millennials. It delivers industry-leading content, experiences, and activations through its offices and facilities in cities between London and Tokyo. For more information, visit Fnatic.com.
