Partnerships

Shikenso Runs the Largest Esports Sponsorship Value Measurement in Esports History for the Esports Foundation

August 12, 2026

2 min read time

Benedikt Becker

Vice President Growth Marketing

From a single event window to always-on measurement across the entire esports competitive season.

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Frankfurt am Main, Germany, 12 August 2026 – The Esports Foundation has appointed Shikenso as its Sponsorship Media Valuation Partner for the Esports World Cup (EWC) and the Esports Nations Cup (ENC). Shikenso will measure sponsorship value across the full competitive season, giving the Esports Foundation and its brand partners an independent, evidence-based view of what their activations deliver.

This is the largest media measurement the esports industry has ever seen. Last year covered a short event window. This year runs the full season, from the qualifiers in April through to the finals at the end of August, with ENC to follow later in the year, at many times the broadcast volume measured previously. It is a move from a snapshot to always-on coverage across the whole competition.

The scale reflects the event itself. EWC reaches fans across more places than any other esports property, so the measurement grows to match. This year Shikenso added new platforms to its coverage, including a first-ever Snapchat deployment, alongside every major streaming platform it already tracks: Twitch, YouTube, TikTok, Kick, Bilibili, Douyin and more.

Coverage runs just as wide across language. The official broadcasts in English, Arabic, Chinese and French, new this year, sit on top of many more languages carried by the creator program and community, from Zulu to Urdu. Shikenso measures the whole pyramid: official, publisher, partner and community co-streams alike, all within one measurement operation.

The analysis also goes well beyond logo counting. Visible detections, chat, audio, media coverage and brand-lift surveys come together in a single operation, with brand lift now covering all partners and mediacoverage well up on last year. Computer vision and analysis pull these signals into one comparable picture of sponsorship performance, so every partner sees the value of their presence rather than estimates it.

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Honestly, it's thrilling to see how much this keeps growing. More platforms, more coverage, more of the world tuning in, and Shikenso is right there measuring all of it. Being trusted to run the largest media measurement in esports history for the Esports Foundation is a real privilege, and we can't wait to show partners what the full picture looks like.

Arwin Fallah-Shirazi

Co-CEO & Co-Founder, Shikenso

About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximise performance.  

Because ROI is a numbers game. So play it to win. 