Kings League and Shikenso Partner Across Global Competition Ecosystem

With leagues across Europe, Latin America, and MENA, Kings League turns to Shikenso to bring clarity to one of football's most complex sponsorship ecosystems.

Frankfurt am Main, Germany / Barcelona, Spain, 31 July 2026 — Kings League and Shikenso have entered a partnership to track and measure sponsorship value across Kings League's full global portfolio, covering Video Analysis and Social Media Analytics across nine leagues and two annual World Cups.

Founded in 2022 by former FC Barcelona defender Gerard Piqué, Kings League is a seven-a-side football format built for the streaming generation. With all live coverage streamed on platforms including Kick, Twitch and YouTube, it has grown from a single Spanish league into a global operation spanning Spain, Mexico, Italy, Brazil, France, Germany, MENA, and World Cups for clubs and national teams. Live streaming coverage of the most recent major tournament, the Kings World Cup Nations 2026, drew more than 120 million viewers cumulatively, making it one of the most-watched livestreamed events of the year. Major sponsors active across the Kings ecosystem include Adidas, Fortnite, JD Sports, and McDonald's.  

Now, with the Kings World Cup Clubs 2026 underway in Milan from 26 July to 1 August, bringing together 16 clubs from seven international leagues competing for the world title, Kings League and Shikenso are joining forces to bring sponsorship measurement across the full global portfolio.

Through the partnership, Kings League will use Shikenso's platform to measure brand exposure across video broadcasts and social media channels spanning all of its competitions, tracking the full media value generated for sponsors across one of the fastest-growing multi-league properties in global sport.

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About Kings League

Created by football icon and entrepreneur Gerard Piqué, Kings League is a global sports-entertainment phenomenon reimagining the world's most popular sport for the next generation. Combining elite football with the energy of the creator economy, Kings League blends fast-paced, seven-a-side action with gamified rules inspired by streaming and gaming culture—delivering a format built for modern audiences. Teams are fronted by leading streamers, content creators, and football legends, creating a unique fusion of sport, digital entertainment, and fan-focused storytelling. Since its breakout launch in Spain in 2023, Kings League has grown into a worldwide ecosystem, with competitions established across Brazil, France, Germany, Italy, MENA, Mexico, and Spain. It has expanded into the women's game with its Queens League competitions and established two annual World Cup international tournaments, for clubs and national teams.

About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximise performance.  

Because ROI is a numbers game. So play it to win.