Blog

All Categories Case Studies Insights Partnerships Product
Sponsorship Analytics: Why Sentiment Analysis Matters
Sponsorship Analytics: Why Sentiment Analysis Matters
07.
Mar
Discover how sentiment analysis helps brands gauge audience perception, manage crises, and stay ahead of competitors in sponsorship analytics.
Insights / Nayeemul Islam / 3 Min.
F1 race car with fiery effects, promoting a blog on why beauty brands should sponsor Formula 1, featuring bold typography.
F1 Sponsorship: Beauty Industry Ready to Race?
04.
Mar
F1’s shifting demographics make it a prime space for beauty brands. ELEMIS x Aston Martin leads the way- find out why this bold move is a success.
Insights / Nayeemul Islam / 3 Min.
Footballer celebrating wearing a white jersey with a Nike sponsor logo, captured during a match. Logos of Nike Liga & Shikenso visible.
Slovakian Football League Niké Liga Partners With Shikenso
25.
Feb
Niké Liga is leveling up sponsorship insights! Partnering with Shikenso Analytics, Slovakia’s top football league is embracing AI-powered valuation to measure brand impact like never before.
Partnerships / Karsten Schonauer / 3 Min.
Sell More Sponsorships – Make Data Your Secret Weapon. A digital-themed design featuring a silhouette with a finger on lips.
How to Use Data to Close More Sponsorship Deals
13.
Feb
Want to sell more sponsorships and stand out from the competition? Discover how data-driven strategies can help you attract sponsors, optimize deals, and prove real ROI for long-term success.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Athlete sprinting on with the text 'YouTube and Athletes: The new playing field for sports icons' displayed over a YouTube video player
YouTube And Athletes: The New Playing Field For Sports Icons
10.
Feb
Discover why top athletes like Cristiano Ronaldo, Charles Leclerc, and Stephen Curry are thriving on YouTube. Learn how sports stars are leveraging personal branding, storytelling, and monetization to connect with fans beyond the game.
Insights / Nayeemul Islam / 4 Min.
Graph with red and green trend lines, pencils as arrows and text: 'Building Sponsorship Confidence: How brands can tackle a worrying trend.'
Sponsorship Confidence: Winning Back Trust For Brands
31.
Jan
Why are brands losing confidence in sponsorships, and how can we address this trend to foster a better sponsorship ecosystem? Shikenso finds out.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
A promotional banner for the top esports business events in 2025, featuring a dark background with silhouettes of players and gaming setups
The Top Esports Business Events 2025
23.
Jan
Explore the top esports business events taking place across the world in 2025, including Gamescom, G2E, EsportsNext and more. Join the leading events to network with industry leaders, discover innovations, and stay updated in the esports business arena.
Insights / Nayeemul Islam / 3 Min.
Promotional cover for a whitepaper titled 'Winning with Data' by GIANTX and Shikenso Analytics featuring their logos
How GIANTX Leveraged Data to Attract 17 New Sponsors
20.
Jan
How do you build a content format that not only increases your media value but also attracts new sponsors? Learn how we did exactly that for GIANTX.
Case Studies / Nayeemul Islam / 2 Min.
Shikenso Analytics lists the top Sports Business Events taking place in Europe in 2025
The Top Sports Business Events in Europe 2025
08.
Jan
Explore the best sports business events taking place in Europe in 2025, including SPOBIS, ISC, SportsPro Live, and more. Join the leading events to network with industry leaders, discover innovations, and stay ahead in the sports business arena.
Insights / Nayeemul Islam / 6 Min.
Futuristic Porsche vehicle featured as a brand integration in the newly announced game Intergalactic.
Sony, Adidas & Porsche Transform Gaming with Intergalactic
19.
Dec
Discover how Sony, Adidas, and Porsche are transforming gaming sponsorships through seamless brand integration in Intergalactic. Learn why this trend is shaping the future of immersive storytelling.
Insights / Benedikt Becker / 2 Min.
The Icon League partners with Shikenso Analytics to optimize sponsorship strategies and enhance brand exposure for its partners.
Icon League partners with Shikenso for Sponsorship Tracking
13.
Dec
The newly ignited League builds on best-in-class AI-analytics for sponsor performance measurement
Partnerships / Karsten Schonauer / 3 Min.
MOONTON Games partners with Shikenso Analytics; Benedikt Becker, Shikenso Analytics, and Ringo Lung Regional Esports Sales, Moonton Games
MOONTON Games partners with Shikenso Analytics for M6
04.
Dec
The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics to elevate sponsorship insights for its flagship international tournament M6 World Championship.
Partnerships / Karsten Schonauer / 3 Min.

See Shikenso in action.

Book your demo to discover how Shikenso addresses your biggest sponsorship challenges
A no-commitment dashboard walkthrough
Discussion built on your top priorities
Your questions, answered

Join the sponsorship insights club

Don't miss out on the insights that the press and media rave about!
Trusted by:
Cookie-Settings
Cookie-Settings
We use cookies to analyze site usage. See our data protection policy for details. You can change settings anytime in your browser. By continuing, you consent to this processing, which you can revoke anytime. Click "Accept" to agree to data processing and transfer to third countries.