Slovakian Football League Niké Liga Partners With Shikenso

Frankfurt am Main (Germany) - February 25th, 2025 – Shikenso Analytics, a leading provider of AI-driven sponsorship valuation in the sports and entertainment industry, is announcing its partnership with Slovakian professional football league Niké Liga. This marks an important milestone for the league as they now incorporate an advanced analytics platform as part of their long-term strategy for the first time. 

“Thanks to our membership in the European Leagues, we are the first among the medium-sized and smaller leagues to join forces with Shikenso Analytics. We are really excited about this partnership and believe this innovative approach with AI implementation will help further increase the value of the Niké League.”

Michal Mertinyak, Executive Director,  Niké Liga

 
Through this partnership, Niké Liga will gain access to Shikenso's state-of-the-art analytics tools. These tools will provide unparalleled capabilities to monitor and optimize partnerships across TV broadcasts and OTT platforms, capturing every brand exposure of the league’s partners. With this approach Niké Liga is enabled to capture all sponsorship performance metrics across every broadcast, enhancing strategic decision-making processes and premium reporting for sponsors.

“We are thrilled to collaborate with Niké Liga in this pioneering venture and are excited to drive their data-driven strategy in a future-proof way. By integrating our AI-powered analytics into their operations, the League is now equipped with the right tools to evaluate brand exposure and enhance its sponsorship strategies.”

Arwin Fallah, Co-CEO & Co-Founder, Shikenso Analytics

Shikenso Analytics: Your Pathway to Data-Driven Sponsorship Success. 

In the world of sports, esports, and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI. 

Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media. 

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust. 

For more information visit our homepage or follow us on LinkedIn and X. 

About Niké Liga 

The Niké Liga is the highest football competition in Slovakia. Founded in 1993, it currently consists of 12 clubs and is organized by the League Clubs Union. It has long been the most-watched sports league in Slovakia. The Niké Liga is a league focused on developing young players, providing not only an exciting sporting experience but also actively engaging in social responsibility through various projects. Nowadays, a key question for the league is how to attract more people, more spectators and followers. 

For more information, visit nikeliga.sk.