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Niké Liga is leveling up sponsorship insights! Partnering with Shikenso Analytics, Slovakia’s top football league is embracing AI-powered valuation to measure brand impact like never before.
Frankfurt am Main (Germany) - February 25th, 2025 – Shikenso Analytics, a leading provider of AI-driven sponsorship valuation in the sports and entertainment industry, is announcing its partnership with Slovakian professional football league Niké Liga. This marks an important milestone for the league as they now incorporate an advanced analytics platform as part of their long-term strategy for the first time.
“Thanks to our membership in the European Leagues, we are the first among the medium-sized and smaller leagues to join forces with Shikenso Analytics. We are really excited about this partnership and believe this innovative approach with AI implementation will help further increase the value of the Niké League", said Michal Mertinyak, Executive Director at Niké Liga.
Through this partnership, Niké Liga will gain access to Shikenso's state-of-the-art analytics tools. These tools will provide unparalleled capabilities to monitor and optimize partnerships across TV broadcasts and OTT platforms, capturing every brand exposure of the league’s partners. With this approach Niké Liga is enabled to capture all sponsorship performance metrics across every broadcast, enhancing strategic decision-making processes and premium reporting for sponsors.
“We are thrilled to collaborate with Niké Liga in this pioneering venture and are excited to drive their data-driven strategy in a future-proof way. By integrating our AI-powered analytics into their operations, the League is now equipped with the right tools to evaluate brand exposure and enhance its sponsorship strategies”, said Arwin Fallah, Co-CEO & Co-Founder at Shikenso Analytics.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win.
About Niké Liga
The Niké Liga is the highest football competition in Slovakia. Founded in 1993, it currently consists of 12 clubs and is organized by the League Clubs Union. It has long been the most-watched sports league in Slovakia. The Niké Liga is a league focused on developing young players, providing not only an exciting sporting experience but also actively engaging in social responsibility through various projects. Nowadays, a key question for the league is how to attract more people, more spectators and followers.
For more information, visit nikeliga.sk.
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